One of the core skills you need in business, is a way to succinctly share what you do with people.
The “Talking Logo” helps you achieve this.
The video is only about 3-minutes, and will give you the guidance you need to create your perfect business introduction.
The “Talking Logo” answers the question, “So, what do you do for a living?”
If you’re speaking to your target audience, the response you want after you share your “Talking Logo” is, “Really, how do you do that?”
The 3-part formula is simple, and succinct.
Part 1 Addresses your target market
Action verb: I show, I teach, I help
Target market: Business owners, teachers, all the single ladies, etc
Part 2 focuses on a problem, frustration, or want that market has
How to: Solve a problem, get a result, or meet a need
Part 3 answers the question, “How do you do that?”
This where you insert your unique way of delivering on your talking logo
For example, here is my “Talking Logo” and response to “How do you do that?”
Talking Logo: I teach business owners how to solve the problem of getting more customers.
How do I do that?: I do this by teaching them how to create & operate a marketing & selling system that
makes sales happen by design, not accident.
Now go and create your own “Talking Logo” for the perfect business introduction to your business.