The Duct Tape Marketing Catalyst
The following ten sessions make up the core curriculum of the Duct Tape Marketing Group Catalyst Program delivered by a Duct Tape Marketing Consultant
During each training session the consultant will conduct essential introductions and training on the material, assign action steps, facilitate discussion, and provide feedback and guidance in the completion of the steps as well as unlimited email support between sessions.
The primary objective of this program is the creation of the research and strategy necessary to easily complete and document a marketing action plan using the Duct Tape Marketing methodology.
- Session 1 – Strategy – Discover Your Ideal Target Market
- Session 2 – Strategy – Creating a Unique Core Message
- Session 3 – The Marketing HourglassTM – The Total Experience
- Session 4 – Content that Builds Trust and Educates
- Session 5 – Creating a Total Web Presence
- Session 6 – Advertising: A plan for guaranteed results
- Session 7 – Referrals: The client and partner sales force
- Session 8 – Public Relations: Building credibility and exposure
- Session 9 – Lead Conversion: Turning leads to customers
- Session 10 – Putting it all together and keeping score
Groups meet virtually once every other week for ten sessions. Each 1.5-hour online meeting includes 30-45 minute lesson, action step assignment, and group discussion.
Referral Engine Pro – only available through a Duct Tape Marketing Authorized Consultant
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends—it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
Referral Engine Pro offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.
Each of the four sessions in the Referral Engine Pro program begins with a video lesson. You can also download the PDF version of the slides and transcript of the video lesson, both below, to take notes and read along. Each lesson ends with a list of action steps that may also include forms to help you complete the steps. In addition, you will find supplemental content with each lesson group that supports the major components of the lesson. These are found at the bottom of each page or as a list by clicking the Referral Engine Pro Session links in the right sidebar.
Lessons include:
- Session #1 – Your Referral Marketing Strategy
- Session #2 – Education Your Referral Sources
- Session #3 – Customer Offers and Campaigns
- Session #4 – Launch and Follow-up
The secret to generating referrals lies in understanding the “Customer Referral Cycle”—the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.
This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Social Media Pro
Tired of theory and ready for someone to show you how?
This course is not an exercise in theory, it’s a plan of action created by one of the leading small business social media marketing practitioners. The end result of this course is that you are able to effectively and efficiently integrate social media into your overall marketing plans.
This course is unique as you will receive a new lesson each week for five weeks. Each lesson includes:
- A video presentation
- PDF presentation and video transcript
- Action steps
- Resources for each step
- Supplemental videos to guide you through the action steps
You’ll never get overwhelmed because we give you just enough to do each week without overloading you with the entire program. Our test participants found this to be the most helpful aspect of the course.
Here’s the full agenda
Session One – Creating a Social Media Strategy – Before choosing your social media tactics, you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.
Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session we will look a the best ways to create and optimize profiles and other social media real estate.
Session Three – Blogging for Business – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.
Session Four – Social Networking and Networks – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn
Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.
You may enroll in the Social Media Pro Coaching Program by contacting a participating Duct Tape Marketing Consultant to learn about group and 1-on-1 coaching options. These programs use the same online materials but give you the tremendously powerful advantage of working in person with a Duct Tape Marketing Coach.
