Marketing in the digital age is simultaneously easier and harder than ever before. On one hand, we have access to a larger audience than we did in the past. We also have more tools, both free and affordable, to help us get our message out there.
On the other, we have a much larger crowd to fight through in order to be seen.
We are put into a position of needing to use every single weapon in our arsenal. Influencers are a big one because they open up new avenues to whole new pools of people waiting to learn about what we have to offer.
How do you reach the influencers in order to read the people who follow them? These ten tools will make you an influencer outreach superstar.
A favorite of companies like Zendesk and United Airlines, this is a great tool if you don’t mind investing a bit of cash to get the ball rolling. It helps you to discover your influencers, narrow your strategy, and best appeal to those audiences while nurturing your most important relationships.
You can then create descriptive reports that show you exactly what progress has been made, so you can further narrow down your efforts. It is a decent (if a bit pricey) all in one solution for those who prioritize influencer marketing above all else.
Cyfe is a business dashboard that can be used for anything, including influencer outreach and relationship building.
I use it to monitor multiple RSS feeds to keep in touch with the bloggers and influencers I previously had any contact with. Cyfe also connects to Gmail (Which is very useful because I keep a separate Gmail account just for relationship building and outreach purposes).
Cyfe free package is very concise: I never had to pay for the free plan.
SERPstat is a great competitor research: For any domain, it will show you phrases it ranks for as well as the progress: How the rankings have changed over time.
But I am also using it for influencer research as well: You can quickly run the blogger’s domain through the tool and see the areas of influence this blogger is in. It’s a great way to craft a more targeted pitch.
It also shows an incredible amount of data for free, so I prefer it over its competitors.
4. Little Bird
Another paid tool, this one is for very specific, targeted influencer marketing. It goes through your data in the past and present to create marketing patterns that find your most valuable influencers.
From there, you can focus on those people, rather than casting your net too wide. In influencer marketing, this is an incredibly important tactic that is too often ignored for the sake of reaching as many big names as possible. Don’t fall into that trap.
You won’t get anywhere with influencer marketing without the proper engagement. MyBlogU is a community of experts all in one place, giving advice, tips, and nudges of encouragement.
It is also a great place to gather content, such as soundbites and quotes. You can imagine that is will make a great resource for people who want to connect with influencers on a one and one level while leveraging their own authority to do it.
This site is a great example of leveraging influencers for content marketers. Half of it most successful content consists of expert interviews and roundups:
One of the surest ways to build better relationships is to create better content that engages with your audience. How many times have you seen a major influencer share a blog post or video or podcast because they like it?
A great example is George Takei, who can bring millions of views on a single post by sharing it. ClearVoice is dedicated to helping you create that better content, so you can start reaching the influencer visibility you have always dreamed of.
Technically, I could have put all of Hootsuite on this list and it would have applied. But I really like this particular add-on for the pro platform. It uses geo-data, alongside hashtags and profile info on Instagram to create targeted influencer reports for you to use.
There aren’t nearly enough Instagram tools out there, so this is a must have for anyone on that social photo site. Their cross-search feature is really special and allows for full customization.
Keyhole is a tad bit hit and miss in my opinion, and not great for research on specific people. But using their real-time tracking you can start to find patterns that show you who is sharing the most trendy posts across Twitter. Which will lead you to influencers you might not have found otherwise.
This really matters because influencer marketing isn’t about latching onto the biggest names, it is about finding the ones who are most valuable to your brand. That might not always be immediately apparent, and Keyhole lets you look a little deeper.
This is another awesome add-on for Instagram on Hootsuite. You can find any influencers in any topic, using combined search terms and categories.
There isn’t a whole lot say about this one, as it is a very straight forward tool. But it is really useful and easy to use, so check it out if you are launching an Instagram campaign.
Moz’s Followerwonk has been one of the most hailed and praised tools on the market for a long, long time. I have never used the paid version, but I have been on the free one a lot.
I can honestly say it is one of my favorite tools on this list, simply because of its reliability. I have found more Twitter influencers to connect with here than almost anywhere else.
My Personal Toolkit
In spite of thinking all of these tools are the bee’s knees, I have worked with them on various projects. These projects (and the clients who ran them) had different goals, needs, and budgets.
If I were going with my own list of favorites, I would say a combination of ClearVoice, MyBlogU and Followerwonk get the job done.
What are your favorites? Do you have others to add to the list? Let us know in the comments.
Anna Fox is the blogger behind Hire Bloggers, social media marketing enthusiast, and stay-at-home mom.