Competitive intelligence is a key factor in developing your business and gaining customers. What is competitive intelligence? As John says, “It is the under-developed muscle of marketing.” It is taking marketing, sales and consumer data about our competitors and using it to make strategic decisions for your company. Rather than just the typical grouping it into corporate strategy, competitive intelligence needs to be woven throughout our marketing plans and the marketing plans of our customers.
This week, we welcome Margaret Dawson, CMO of RivalIQ to talk more about integrating competitive intelligence into all aspects of our marketing plan.
During the Breakthrough Training Series call, Margaret walked us through the 10 core steps to marketing competitive intelligence:
- Market opportunity
- Positioning & messaging
- Developing your voice
- Prioritizing marketing channels
- Content marketing
- Social media
- Packaging & pricing
- Influencer marketing
- Report on your successes and learnings
- Make CI a core competency!
We would love to have you as part of our team! Interested in learning more about the bi-weekly training calls and the rest of the benefits of joining the Network? Click here to sign up for our next Discovery Call.