It’s a jungle out there…
While I’m all for digital innovation and industry disruption, small businesses around the world have been left to grapple with an unforeseen side effect that the digital start-up explosion has left us all with.
So much choice.
Too much choice in fact!
It only takes a quick glance at some of the entire industries (see image below) that have spawned out of digital marketing boon to really come to terms with how many hundreds, nay, thousands of tools and platforms businesses now have to choose from:
For a small business owner, I can completely understand why it might be tempting to just stick your head in the sand and ‘leave the website for another day’.
Picking the right tactics and tools for your business can be completely paralyzing.
But that all stops today.
After testing hundreds of tools over years of research, today I’m going to quickly take you through six of my favorite (and most genuinely impactful) tools that you can start implementing for your small business immediately!
Ok, hold me back before I get too excited!
We are just obsessed with Gleam at our agency. Such a simple and cost effective platform but wow, does it get results.
No longer do you need to build bespoke promotions and competitions for your small business; Gleam has everything you need to run a truly successful online promotion.
Extremely simple use yet hugely powerful, Gleam’s big point of difference is its ability to drive multiple user/brand engagements during a single competition engagement.
What does this mean?
Well, when you run a Gleam promotion, you can offer your audience the ability to gain extra competition entries once they’ve given you their email address. This could include things like:
- Watch a brand video for 5 extra entries;
- Refer a friend for 20 extra entries;
- Download an app for 50 extra entries; or even,
- Buy a specific product for 100 extra entries!
Check it out today!
Price Guide: Free through to $149 per month
Did you know that by having customer reviews on your products, will make your customers 105% more likely to purchase while visiting your website?
Yotpo is actually one of the world’s leading customer review generation platform and can have an enormous impact on your business when used effectively.
One feature we really love about this tool is the ability to prompt users for a product review after their product has been received! Very cool.
If you have an e-commerce website and you are not yet building up customer reviews, this tool will be a fantastic quick win for your business.
Price Guide: Free to $699+ US per month
Transactional emails are a critical element within any online retailer’s digital marketing toolkit.
These are the automated emails that are sent to your individual customers as a result of an action triggered by that user such as:
- Welcome emails;
- Shipping updates;
- Order confirmations;
- Password reminders;
- Purchase receipts;
- Shopping cart abandonment reminders;
- Restock reminders and more.
One of my favorite tools to help with this kind of day-to-day email automation is Klaviyo.
While there a lot of platforms out there, I’ve chosen to recommend Klaviyo specifically for its reputation and performance in the realm of cart abandonment email remarketing; an absolute must in the online retail space.
Price Guide: Between $25 to $1000+ US per month
Don’t have a design bone in your body?
Canva has been a game changer at our agency. While we do have a design team, they are often busy with larger jobs. Scheduling in smaller jobs can create bottlenecks and delays.
Canva is absolutely brilliant as it empowers smaller businesses and non-designers to develop highly professional designs with very quick turnarounds.
I love using Canva for social media content development, poster development, direct mail design, infographics and pretty much everything else you could think of!
Canva have also recently released ‘Canva for Work’ which is a fantastic subscription service for businesses who need to design to a brand guideline at all times.
It allows for “consistent color schemes and fonts, customization templates, shareable photo folders, resizable designs, and more”.
If you need help with designing your business content and assets, I’d absolutely recommend trying Canva out right now!
Price Guide: Free through to $59 US per month (and micro transactions for buying stock imagery if needed)
I’ve used a lot of different website behavior analysis tools in my time but was pleasantly surprised when I came across Hotjar.
Because for a pretty low entry level price, it combines some of the key features of other popular and powerful tools like Qualaroo, Kampyle, Crazy Egg, Click Tail and Mouseflow – all in one!
If you think you might have a problem with conversion rates on your website (and prefer visuals and qualitative data to spreadsheets), Hotjar will soon become one of your favorite new tools!
With this tool you will be able to:
- Generate heatmaps of user behavior on your website (to see where user’s a drawn to on each of your website pages)
- Record full sessions of website behavior (yep, you can see exactly what the user’s mouse did during their session and how they used your forms/checkouts etc)
- View your user conversion paths
- Create one question polls and surveys for your users on specific website pages
- Recruit user testers
Price Guide: Free for up to 2000 page views and then $29 US to $89 US per month
If your website only converts new customers at 2%, what are you doing with the other 98% of traffic visiting your site?
OptiMonk uses intelligent, behavioral cues to determine if any of your visitors are about to exit your website.
From here you are able to intercept these exiting users with irresistible offers in order to keep them on your website or to capture their contact information for future marketing activity.
If you could take that 2% conversion rate to 5%, what impact will it have on your business?
If it’s substantial, check out OptiMonk today!
Price Guide: Free 14 day trial and then between $29 through to $399 US per month.
BONUS EXTRA: If you would like to read about 53 more of my favorite, and impactful digital marketing tools, download my free ‘Digital Marketing Toolkit’ PDF today!
As Digital Creative Director at Reload Media, Paul looks after digital campaign ideation, product diversification, Reload Media’s marketing activity, internal education and basically everything and anything digital.
Coming from a background in performance marketing, Paul confidently balances high-level creative thinking with data-driven campaign performance.
Paul’s expertise is widespread across a variety of specialty digital marketing areas including digital strategy, team management, social media marketing, conversion optimization, project management and internal systems development.
Throughout his career, Paul has developed a close relationship Google and, as a result, has been invited to present at worldwide events on behalf of Google Australia. View Paul’s LinkedIn Profile Here