Today’s guest post is from Chris Bibey – Enjoy!
Now that 2014 is in the books, it is time to turn all your attention to the new year. From a marketing perspective, there is one question you need to answer: what can you do in 2015 that will improve on the success you had last year?
Since you only have so much time and money, it is essential to create a plan that will yield the greatest results. Here are five tips to implement in 2015:
1. Don’t give up on what worked in the past.
Which marketing strategies brought your company the best results last year? Once you have an answer to this question, you should carry these over to the next 12 months. Until you see otherwise, you can assume these tactics will continue to produce.
2. Focus on mobile.
This blog post shares some interesting stats related to mobile use, such as the fact that 75 percent of Americans take their phone into the bathroom with them. Along with this, 80 percent of consumers use their smartphone to shop. If you don’t have a strong mobile presence, you are missing the boat.
Additional tip: at the very least, make sure your website is mobile friendly. Along with this, consider contracting with a developer to build an app for your website.
3. Use the internet to increase sales.
This marketing tip doesn’t apply to every business, but if your company sells any type of product or service, physical items in particular, you should focus on building out a powerful online store. You don’t have to build your store from scratch. Instead, you can consider one of the many ecommerce platforms that millions of other store owners are using. From Shopify to Volusion, you have options.
4. Hire outside help.
Let’s face it: you only have so much time to spend on marketing related tasks. This is definitely true for companies with only a few employees, all of who are wearing many hats.
While there are reasons not to hire a marketing consultant, there are quite a few benefits to keep in mind:
- Free up time in your schedule for more important tasks
- Professional advice and guidance
- Somebody who can offer fresh ideas that you and your team may have overlooked
5. Track and measure your return on investment (ROI).
If you aren’t doing this you will never know what is and is not working.
There are many tools that can help you track and measure results, with each one providing data that will assist you in determining where to spend your time and money in the future. You may be surprised at what you find once you open your eyes.
These marketing tips may be all you need in order to achieve greater success in 2015. Regardless of what you have done in the past, there are always changes you can make in the future.
The small business landscape is changing from a marketing perspective. If nothing else, consider implementing the five tips above. You may find that one or more of these allow you to reach all your goals.
Chris Bibey is a corporate blog specialist based in Pittsburgh, Pennsylvania. He specializes in providing content and consulting services to organizations of all sizes, ranging from start-ups to publicly traded companies.