Today’s guest post is from Carl MacDonald– Enjoy!
Are you selling something online? You need a mobile site.
You’ve no doubt heard that a mobile website is a great way to boost your online sales and revenue… But that’s an understatement. A mobile site is no longer just a benefit; it’s a necessity.
We analysed 19,000 transactions across our successful portfolio of e-commerce clients, looking at the volume of sales which were made via a mobile device. The results were eye-opening. If you’re in the ‘we don’t need a mobile site’ camp, prepare to have your mind changed.
But first, why is a mobile website beneficial?
Mobile websites – an essential requirement
The statistics are simple. According to figures from Ofcom, the independent communications regulator, over half of people in the UK (57%) use their mobile to access the internet.
That means that more than half of the people that you are looking to target are browsing via mobile. And there are other reasons why you should have a mobile-friendly site when selling online…
Mobile sites help with SEO
Sites that are not mobile-friendly are already less likely to rank higher in mobile searches, with mobile-friendly sites given preference by Google.
Additionally, a mobile site reduces bounce rate – another factor that influences search ranking. If a site is optimised for mobile users, they are more likely to be able to use it effectively, remaining on the page for longer.
Google recently added ‘mobile friendly’ labels to mobile search listings, giving potential customers the confidence that they will be able to easily use your site, and importantly, purchase your goods via their mobile.
A mobile site improves user experience
SEO is becoming more about the user experience. Deliver high quality content and an enjoyable browsing experience, and you’ll be rewarded with higher rankings and additional revenue generated by the increased traffic.
A dedicated mobile site greatly increases the user experience because it is optimised for and responsive to the device, meaning visitors (and therefore potential customers) are using a site which is tailored to their needs.
To pass Google’s mobile-friendly test, the user experience is a key consideration. A regular site might appear on a mobile device with tiny text which needs to be zoomed to read, and links clustered together might be clicked accidentally. A dedicated mobile website can help to iron out such issues.
Get ahead of the competition
If they don’t yet have a mobile site, your competitors could be losing out on just as much revenue as you are. Beating them to the punch and launching a dedicated mobile version of your website will allow you to get one step ahead, perhaps even poaching some of their customers – who might then become loyal to your brand.
It’s always nice to see which tactics your competition are using, but at the same time, being a trailblazer in your niche can have its advantages. Being the first to do something gives you a competitive edge and leaves others playing catch-up.
19,000 online sales – what we learned
If those reasons above aren’t enough to convince you that you need a mobile version of your website, take a look at our findings.
Looking at transactions across a broad spectrum of e-commerce clients, we examined the total percentage of sales from mobile phones. More specifically, we looked at the total sales from a mobile phone of clients who had a mobile-friendly website, compared to those who had no mobile site.
Here’s what we found:
- Companies without a mobile site received 11.85% of their total sales via a mobile device.
- Clients with a mobile site found that mobile sales accounted for 28.85% of their total online sales.
That means that mobile sales from sites with a mobile version make up almost 2.5 times the amount of overall sales as those without.
The takeaway: Mobile sites increase business
As our research has shown, mobile-friendly e-commerce sites greatly increase the percentage of sales that come from mobile devices.
And that’s not to mention the increased click through that you’ll receive from mobile searches – hopefully driving further custom and revenue. If you haven’t already, make a dedicated mobile site your number one priority.
Are you mobile-friendly?
Carl MacDonald is a copywriter and SEO technician working for Sound Solutions Internet, a UK based web design, development and marketing agency.