Profitable Consulting Series from Duct Tape Marketing Consultant
Attend this series of live online seminars and learn the most actionable and profitable tips for growing your coaching or consultant practice
The Profitable Consulting Training Series consists of a free monthly live online seminar featuring best practices, tips, tactics and strategies employed by some of the most successful marketing consultants and coaches in the world. Each call will feature a 30 minute training topic and live Q and A. Participants will also receive a downloadable guide each month that contains tools, links and resources from the call.
This month’s Profitable Consulting Training Topic
Identify Your Ideal Clients
For any strategy and corresponding set of tactics to work they must appeal to someone. The first element, and in some cases the primary element, is who. Develop your marketing strategy around a narrowly defined ideal client above all.
This step alone may actually prove to be your strategy – to get good a serving a niche market.
Using your ideal client profile as a basis of your strategy also allows you to think very personally about how you serve them or how you use your tactics to attract them. Without this concentration on an ideal segment your marketing strategy will lack focus.
In this session we will cover:
- How to narrowly define your ideal client in 5 simple steps
- How to fire 10% of your customers
- How to build a biographical sketch of your ideal client
May 8th at 4:00 pm CT - Sign up above!
Upcoming Profitable Consulting Training Topics
Master the Art of Differentiation
If your prospects and customers don’t clearly understand how you or company can benefit them or solve their problem, then you end up in a ‘sea of sameness’ saying and doing what all your competitors are saying and doing.
In this session we will cover the five areas you need to understand to stand out from the clutter in the marketplace and become the logical choice more often for the product or service that you sell.
- Difference between strategic and tactical marketing
- Understanding your competitive advantage
- How to clearly communicate what you do and how this is different than your competitors
- Why you need to communicate the results your clients will achieve by working with you
- How to develop expert positioning in the marketplace
June 12th at 4:00 pm CT – Stay tuned, sign up will be available after the May call.
Create a Total Customer Experience
Many marketers have been taught the concept of the marketing funnel where you bring leads into the top of the large opening in a funnel and push the ones that become customers through the small end.
The problem with this approach is it turns all the focus on the chase. We happen to think the real payoff in marketing comes from expanding and focusing your thinking on how to turn a lead into an advocate for your business.
Long ago we developed the concept of the Marketing Hourglass™. The top half resembles the marketing funnel, but the expanding bottom half adds the necessary focus on the total customer experience that ultimately leads to referrals and marketing momentum. The key is to systematically develop touch points, processes and product/service offerings for each of the 7 phases of the Hourglass: Know, Like, Trust, Try, Buy, Repeat and Refer.
In this session we will cover:
- The 7 components of the Marketing Hourglass
- How to create the ideal customer experience
- How to build your own Marketing Hourglass
July 17th at 4:00 pm CT – Stay tuned, sign up will be available after the June call.
To view the past Profitable Consulting calls, click here.