Lynanne DeGarmo

Lynanne DeGarmoLynanne came to us from Wichita, Ks. to complete the Certification Training. She works with her sister who does sales training, but has just founded LYSTRA Strategic Marketing to implement marketing into the training process for their existing and future clients. Please welcome Lynanne DeGarmo!

  1. Describe your business:

I’ve done marketing previously, but retired and found I continued to be involved as a chairperson for several organizations, offering marketing advice and support. LYSTRA (Let Your Strategic Transformation Results Astound!) Strategic Marketing was founded with those small organizations in mind. We hope to bring an end to “Marketing Maze Frustration.” Marketing is critical for small business to succeed, yet daunting without the luxury of a large budget or entire team of marketers on staff. We understand the frustration. LYSTRA is dedicated to creating a simple, yet strong strategic marketing plan designed specifically to fit the unique needs of the small business owner.

We will build a marketing plan for our clients using the top-notch methodology of the Duct Tape Marketing system.

  1. What is your Superpower?

Writing is a key strength of mine, I can design layouts and I love to brainstorm for new ideas or a better way to accomplish a task. I enjoy working with others and helping them to also succeed. I am a stickler for detail and am very loyal to those I work with/for. My energy and work ethic keep projects and ideas moving forward to success. I could try to leap a tall building, but it might be safer to choose to stay on the ground.

  1. Name the last 5 books you’ve read:
  • Currently finishing up: Duct Tape Marketing – Revised and Updated (really, I am!)
  • Burning (Penn Cage) – Greg Iles
  • Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek

Defending Jacob: A Novel – William Landay

The Worst Hard Times: The Untold Story of Those Who Survived the Great Depression – Timothy Egan

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