12 Tips to Improve Your SEO Ranking

12-SEO-Tips-to-Improve-pagee-Ranking-of-your-WebsiteYou could do several things if you want to improve the search engine rankings of your website. Below are some of the more important Do’s and Don’ts that you should consider if you want to improve the rankings on your website.


Write content that people find interesting and want to share

One of the most important things that you can do, to attract traffic to your site, is to ensure that your website has great content. Without great content that an audience can be engrossed in, your keywords won’t matter for much longer.

Write content that can’t be found anywhere else

It is also important that you generate an audience through organic growth. One of the best ways to ensure that you have organic growth for your website is to have unique website content. If you have content that can’t be found anywhere else, your audience will keep coming back for more.

Refresh your content frequently


Apart from writing great content and ensuring that your content is unique, you need to have fresh and new website content frequently. Because you have created an interest in your content, you want to remain relevant and in your audience’s mind by having fresh content that will satisfy their needs.

Craft good keyword phrases

If you want your website to get noticed at all, you will want to have it high in your priority list, to have keywords or keyword phrases in your content. This doesn’t mean that you should use the same keywords throughout your website; it means that you should at least target a variation of certain keywords that you use on different content.

Use a keyword in your domain or in your website URL

If you can manage to get a domain name that includes a keyword this will be a great advantage towards optimizing your website. If you cannot find a domain name with an optimized keyword, your next best option is to get a keyword in your website URL. Search engines do assign importance to a website based on keywords in a URL.

Consider the keyword density

The keyword density is basically the number of times that you have a keyword in a particular article. Different experts have different recommendations of what this too much. However, it is best to determine for yourself what your audience will feel is too much based on your research.

Make your search terms stand out

After you have determined your target keyword /search phrases you can further highlight your keywords by making them stand out. A good way to do this is to create hyperlinks or using different font color or boldness using your keywords or keyword phrases.

Ask other’s to share links to your page

One great tactic to help you optimize your website is to have inbound links from different websites or sources to your website. The simplest way to do this is to ask other website owners for a quid pro quo, i.e. ask them to share links to your site and you shall do the same for them.


You can do a number of things that will make your website get banned by search engines. Once your site gets banned, it can be very difficult to get back in their good books. Most of the don’ts are more of warnings that will help you not to get your website banned by the major search engines.

Avoid redirecting to a new domain(s)

Spammers have spoiled it for the rest of the website creators. Since spammers are the ones who mostly redirect their audience from one website link to another, search engines often assume that redirects are done with ill intention and it is easy to get banned from search engines for doing so.

Don’t link invisible images

Invisible images are images that are 1 pixel in size; this means that they can be seen by the search engine spider but not by the person viewing the website. If the search engine discovers this, you will be banned because of the misrepresentation.

Don’t link invisible text

The same thing applies to using invisible text as it would for invisible images. Invisible images are usually done by using a font color that is the same as the background, therefore, can’t be seen by the viewer.

Don’t create doorway pages

Doorway pages are web pages designed to have keywords heavily optimized on a web page but are only visible to the search engine spiders and not to the website audience. This is usually intended to fool the website into highly ranking the website. Needless to say that if you get caught and you will sooner or later your website will get banned.

lalit_sharma1Lalit Sharma is an SEO consultant who runs an SEO house called Ranking By SEO. He is specialized in link building and other SEO related activities. You can also find him on Twitter, Google+ and his personal site.

 Phil Singleton Sees Success Through Duct Tape and UpCity Partnership

When a company practices what they preach, they become a success story we can all be proud of. So is the case for Duct Tape Marketing Consultant Phil Singleton’s Kansas City Web Design. Phil started off his business by helping a car detail company take off by developing their website and implementing SEO tactics that he’s now used to help his business thrive.

Phil is a highly valued member of the Duct Tape Marketing Consultant Network. Since joining the network, Phil has worked closely with one of our Preferred Network Partners, UpCity, to continue developing the SEO strategy and marketing strategy for his organizations and his clients.

3 Tips for Being Timely with Your SEO and Content Marketing Efforts

Clock via photopin (license)

When it comes to content marketing and search engine optimization (SEO), you have to make sure the content you write is timely. What does it mean to be timely? The dictionary defines “timely” as a meaning done or occurring at a favorable or useful time. These are the things the search engines look for when determining your rankings. Let’s look at an example of an both a timely, and untimely blog post for right now.

Let’s say I’m a small business with an online e-commerce shop selling children’s toys. If I were to write an article about Zhu Zhu Pets, a hot holiday toy back in 2009, you’re not as likely to attract a larger audience. On the other hand, if you were to write an article about the LeapPad Ultra, one of 2013’s hottest holiday gifts, your article is more favorable to both humans and the search engines because of it’s timeliness!

Here are the three keys to keeping your SEO and content marketing timely:

1. Stay Up To Date On Industry News

One of the best ways to figure out what to write your timely content on for your SEO strategy is by staying up to date with what’s going on in your own industry. If you don’t know what’s going on, you’re out of the loop and can’t get involved.

Think for a second. Who are the thought leaders in your industry? Who do you trust to get your industry news? Write down a list then go out and install Feedly (an RSS reader) and follow each and every one of these people. Categorize them to make it easier to find the content you’re looking for.

Next step is to make sure to go follow these people and companies on social media. News is disseminated very quickly on social media so if you have a social media aggregate tool you’re using and can set up alerts for specific hashtags and keywords that are timely, then do it!.

2. Curate Content From Recent Articles

Once you install Feedly and follow all these thought leaders, you’ll start reading articles regarding timely, relevant content in your industry. That’s great because you’ll then be able to curate your own content from these articles.

For example, you’ll read an article that a thought-leader has recently put out on a topic. If you find the article to be great, you can write an article on the same topic but provide a different outlook or opinion on it. Own it. Make it unique and interesting. Add the topic to your article’s page title, meta description, h1 heading, body text, and URL to optimize it properly.

Let’s say the thought leader got something wrong or you disagree with something they said. A great idea is to post a rebuttal article showing why they’re wrong or why you disagree with what they said. You could even ask the thought leader to review your article by commenting on the original one they wrote, and that gets their attention and exposes you to their engaged audience. All good things!

The quicker you do this, the more timely and interesting it will be for your readers.

3. Write New Articles Weekly

You can’t expect to be timely with your SEO and content marketing if you’re not consistently writing. Writing an article next week on a topic that was relevant 6 months ago will do you very little good.

If you’re writing on topics that are relevant in the present and are trending topics in your industry, more people are going to see, read, and share your articles because they’re timely. With Google’s Hummingbird update, it’s more important than ever to be timely because they’re able to look at social media and website backlinks on specific topics and the fresher links coming into your site will benefit you and not your competitors!

Try to write one article a week on a timely topic and be sure to post it on the same day of the week, every week. Then be sure to promote your articles via social media and your monthly newsletter. You can even ask your readers, colleagues, and friends to share your content to spread the word virally.

I hope that you’ve found my tips useful. Be sure to leverage timeliness in your content marketing and SEO strategies next year and beyond.

If you do this, you will attract a broader, more qualified audience than you would when writing an untimely article. Keep in mind that if you write evergreen content, or content that’s always timely, you’ll ensure that people always keep coming back to your site for information because it’s always useful and relevant.

Do you have any experience writing a super-timely articles for your own SEO strategy? Share your knowledge with us!

aaron houghtonAaron Houghton is a co-founder and CEO at BoostSuite.com, the collaborative marketing platform for small businesses. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe.

Social Media Marketers’ Secret Weapon: The Headline

Hello there! It is amazing to know you enjoyed my headline enough to click into this post!

Did you know that only 20% of people that read a headline will actually read the rest of a post?

Now let’s consider a Twitter news feed. The numbers begin to fall even more. As a small business owner, this can become disheartening. You spend so much time crafting a great post only to have 8 out of 10 people read the headline and move on. So what should you do? You should focus more on writing great headlines!

Headlines Are Rarely An Area Of Focus

We are all guilty of ignoring the headline. We get so wrapped up in writing the paragraphs or finding the most eye-catching images that we end up using the first title that comes to mind. The problem with this is that without a good headline, all of the hard work you put into the other aspects of your content will be a waste. After all, isn’t our main goal to get as many views, comments and shares as possible when we create content?

The Worst Type Of Headline

In order to be successful as a content marketer, you must build trust with your audience. The best marketers create so much trust that people turn to them any time they need information. You know the best way to lose trust? Click-bait headlines. An example of a click-bait headline is: You Won’t Believe What Happened Next! The problem with these types of headlines is they do not tell a reader anything, and their sole purpose is to get as many clicks as possible. What ends up happening most times is readers click into the article excited to see what it is about, only to realize it was a giant waste of their time. Rule of thumb: don’t waste people’s time. Ever.

Great Headlines Boost SEO (Search Engine Optimization)

Search engines are the librarians of the internet. When you enter in keywords into Google, it scans the internet for information containing these keywords. Headlines help search engines quickly understand what a piece of content is generally about.

When you create headlines, you want to make sure you include powerful keywords that will help search engines find your content. Be as specific as possible when it comes to optimizing for SEO. If your target market is small businesses, then including “small business” in your headline makes it easier for search engines to show your content to small business minded searchers.

A strategy I have found effective is defining a keyword or phrase I want to include in my headline and then building the rest of my headline around it.

Spend At Least 30% Of Your Time On The Headline

Writing great headlines takes time. If you really want to take your content to the next level, you need to be willing to spend time on headlines. Spending about 30% of your time on the headline will help prevent your great content from going unnoticed.

5 Easy Ways To Come Up With Great Headlines

  1. Set a timer for 10 minutes and write every headline that comes to mind: Even if the headline seem ridiculous, write it down! You can always come up with a better variation once you see your entire list.
  2. Go for a walk
  3. Study the headlines top media outlets or bloggers are using
  4. Brainstorm with co-workers: Create a Google Doc and share it with everyone you work with so they can suggest both content topics and headlines
  5. Don’t overthink it: Great headlines are specific, unique and have a sense of urgency. Stick to these three criteria, and you will be well on your way!

headlineFinal Thoughts

The average attention span online has now dropped to just eight seconds, one-second shorter than the average attention span of a goldfish. Embarrassing, I know. Eight seconds certainly isn’t enough time to read your entire post, but it is the perfect amount of time to read a headline. What are some of the creative ways you come up with engaging headlines? Let me know in the comments below!

xavier davisXavier Davis is the Social Media Superhero at eClincher, a single platform which allows businesses to efficiently manage and track social media and website activities with insightful, actionable, and meaningful real-time reports. Companies can view, plan, manage and analyze social media activity and online advertising campaigns and, crucially, understand the impact of that activity on the business website. When Xavier takes off the cape, he can be found watching basketball, playing Xbox or enjoying the outdoors.