“A journey of a thousand miles begins with one small step”
Lao Tzu

Sometimes business owners can mistakenly fall into a trap by believing that when business gets challenging, you need to make drastic changes to improve, grow and ‘right the ship’.

I just completed a book called Small Changes, by Susan and Larry Terkel. This easy-to-read book, provided me with a timely reminder and a fresh perspective on the fact the some of the most effective and long-lasting positive changes people make in their lives is done on a very small scale or with baby steps.

I thought the book did a fantastic job of recognizing and outlining that any change is better than no change at all.
In fact, the strategy espoused by the authors in the book was the view that the secret to success is to focus on making small or incremental changes, rather than these major changes that rarely if ever stick for very long.

I think the point here is valid. when I work with coaches, consultants and professional service providers, most of the time they are doing many of the ‘right’ things to grow their business. They just might not be doing these things consistently enough or haven’t taken the necessary time to develop a systematic process for successfully positioning themselves and their company in the marketplace.

Small changes, while not always easy, are easier than big changes or massive makeovers. And here is the great thing . . . .
Small change adds ups.

I have found it is difficult for business owners to make big changes, so there is a tendency to do nothing. We all learned in our high school science class with the law of inertia that objects in motion tend to stay in motion, and objects at rest tend to stay at rest.
Small changes are simple and easy to implement. I have learned if it’s not easy, people will not do it.

What are the takeaways here?

1. Look closely at what you do in your business everyday. Develop good work habits. List the 10 most important things you need to accomplish for each day, and then do these first.

2. Make only one change at a time. Make one small change at a time, before going on to the next change.

3. Make small change a constant in your life. Repetition creates mastery in life. My father-in-law was a professional accordion player. He practiced everyday until his death. Everyday!

4. Trust the power of small change, and remember, it will add up.

5. Enjoy making small changes – Reward yourself for making positive changes in your business/life.

Now, go change your life and business one small step at a time.

Think differently to achieve amazing results,

Joe

 

Joe Costantino

About Joe Costantino

Joe Costantino is the founder of Business Marketing Success, Inc. and is President and Managing Partner of Duct Tape Marketing Coaching, LLC. Joe Costantino help coaches, consultants, and independent business professionals turn their professional expertise into money, magnificence and meaning. He does this by packaging their expertise, properly positioning them in the marketplace and utilizing the best tools to attract more qualified leads and turning those leads into paying clients.