Wait a minute.
I just sat through a one hour webinar learning the “5 Step System to Enroll High-Paying Clients” and that is the third webinar I will be attending this week. Thousands were present on this webinar, mostly entrepreneurs who wanted to build a thriving business around their life’s purpose.
Despite the efforts of entrepreneurship:
- Watching webinars at midnight because of difference in time zones
- Working a “9-5” while building a business on the side
- Buying high-priced courses
- Hiring the best web designer and slaving away on your computer to produce a fine copy
- Reading every single post on duct tape marketing to stay on trend…
Despite all of this, you still think “it’s normal.” No, it’s not!
It’s because you are a die-hard Rockefeller who is not scared to burn the bridges
A die-hard entrepreneur in the context of this post is a business owner who is not afraid to support his dreams, and passion to make a difference in spite of opposition and in the face of challenges.
The Brain of a Die-Hard Entrepreneur
Entrepreneurs take an insane amount of risk to build their business, and they are unrelenting because the brain of a die-hard entrepreneur:
Is wired to see problems as a spring board
Just as a writer sees every situation as a blog post, a die-hard entrepreneur sees problems, no matter how difficult, as a springboard to success unprecedented. Jeff Bezos, Founder of Amazon, wasn’t inspired to create Amazon Web Services until it was having problems scaling its eCommerce infrastructure. Today, Amazon Web Services has become a platform that enables any developer or business to build scalable applications, as desired.
What fuels a die-hard entrepreneur is not money, fame or getting a full spread in Forbes. It is the ability to crack tough nuts and create a trend that others follow.
CRACK THE NUTS = GET THE CELEBRITY STATUS
Is wired to embrace followership and mentorship
Contrary to popular opinion, an entrepreneur doesn’t jump on the leadership train. In most cases, successful entrepreneurs are first of all, followers of their mirror image (person they look up to) and end up with their leadership style and level of success.
If you ever follow Ramit Sethi’s blog, you’d think that he never had a mentor. But Ramits mentor is Jay Abraham, and Ramit credits much of his success to him. He is a die-hard follower that he claims he would pay 10x the price to be in Jay’s program.
To be wired as a die-hard entrepreneur is to have a mentor who will never let you be anything less than the best, and if you belong to the duct tape community, you are already accessing some high-level mentorship every time you read a post because what this platform does is allow you pick on experts brain without paying a dime.
Is wired to stick to the plan
Charlie Page as been an entrepreneur for over two decades and was a member of the Directory of Ezines in 2001. Less than 18 months later, he bought the company.
On June 1 2015, thirteen years later, Charlie’s got a single piece of advice to share with his mailing list:
“Find something that works and KEEP ON DOING IT until it stops working.”
Charlie, like other die-hard entrepreneurs are wired to:
STICK TO THE PLAN
With the statistics that three out of four businesses will fail, you must be twisted to think that your ideas will generate a six-figure income. The good news is, there are many twisted folks out there whom we greatly admire.
The most successful entrepreneurs from Marie Forleo, Yaro Starak, John Jantsch to Ryan Levesque and Jeanna Gabellini, all must be twisted to plan million dollar launches with unattractive budgets, live a laptop lifestyle, launch bestselling books and build a list from scratch. Yikes
TWISTED FOLKS = DIE-HARD ENTREPRENEURS
So the next time people call you weird because you refuse to give up on your ideas, know that they are not far from the truth.
It’s because you are wired differently.
Hannah Edia (@hannahedia) is known as The Content Maven and is passionate about creating content that sticks, connects and generate leads for entrepreneurs and business owners. Create a whole year’s worth of content with her Content Maven Toolbox or find out more at www.hannahedia.com
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You run a successful blog, but are you really reaching as many potential audience members as you’d like? If not, what are some strategies to better engage with your customers?
1. Email Newsletter.
It sounds simple enough, and it is. With an email newsletter, you cut out any middleman, such as social media or an advertising company and connect directly with your audience. Giving them updated information and directing them to your new blogs will enable you to see a spike in traffic nearly immediately.
2. New Content.
Again, it’s one of the easiest solutions to being at the top of a search engine feed. Make sure you’re writing and creating new and relevant content weekly. Let your customers know about any changes or new products, and push them to sign up for your newsletter. Want new content? Trade your existing content for new content from marketing partners who already have an audience of your best potential customers.
3. Social Media Tools.
Use your social media sites as a bridge to your blogs. Social media should be a tool, not a destination. Direct your audience to your blog through links and small excerpts of the article’s information to get them hooked, but to also ensure that they make the jump to your personal site.
4. Post When It Matters Most.
Make sure you’re posting your blogs on your site and social media at the peak times of engagement. Most studies show that Thursdays and Fridays between the hours of 12pm-3pm are peak audience hours, but for more in-depth studies you can visit sites such as Track Maven for complete breakdowns.
5. Humanize Your Brand.
You need to create a kinship with your customers that will help establish brand loyalty. One of the best ways to do this is to let the customers see a little of your “behind-the-scenes.” A post about the process you’re going through for a new product or a funny antidote from the last staff meeting lets your audience know you’re human and want to include them in your “brand family.”
6. Encourage Customers to Interact and Share Their Experiences.
Consider creating a message board for your site, and encourage people to post there at the end of each of your blogs. A place where your audience can interact with each other not only creates a sense of family, it also offers you a candid look into how your audience feels about your brand.
7. Keep Your Audience Happy.
Find out what your audience likes about your blog by keeping track of the traffic and comments, and create more blogs that focus on similar subjects. If your traffic decreases on certain blog postings, investigate why and steer the blog 180 from there. A happy audience returns for more and helps strengthen your brand by word of mouth.
8. Surprise Your Audience.
It’s simply not enough to post lackluster updates when competing for your chunk of internet real estate. Consider including humorous photos or timely reactions to an event gone viral. Having your finger on the pulse of what is happening in social media will allow you to stay current and surprise your readers with funny and inventive blogs.
9. Give Constant and Exceptional Service.
Regardless of what your blog is about, your audience should be free to engage in a comments section, and you should be able to respond accordingly. If someone has a question regarding the way in which you reached your conclusion in the blog, you should be able to respond in a timely and informative manner. By doing so, you promote brand loyalty by letting your audience now know you care.
10. Deliver Great Content.
Above all else, make sure you are producing the best blog content in your power. Consider letting an editor look over what you’ve written, or a have friend give you feedback. Making sure that what you post is relevant and insightful will help establish a connection between you and your audience and make future engagements much easier.
You now have the tools you need to find, connect with and keep your audience. So what are you waiting for? Get out there and create something amazing!
Daniel Smith is the co-founder and CMO/COO for BoostSuite, the co-marketing tool that helps small businesses run successful online marketing programs in less than an hour a week.
Your communication cadence and the quality of the content your share quickly determine the quality of your customer’s journey. As marketers, we strive to fine-tune this journey to deliver results.
How can you ensure that your marketing messages are effective, without shoving your clever copy and limited-time offer down your customers’ sometimes-open throats? In this newish paradigm where content is king, is it possible to generate direct response results while delivering great information?
Here are some of our favorite ways to help you find the balance between offer and content:
1. Establish a Rapport
Every great relationship grows over time. Building a great relationship with your customers is no exception. Try to speed up the process, and you may end up burning the bridge before safely traversing into the magical land of higher repeat purchases and customer lifetime values.
Plan the customer journey with a gradual increase in communication frequency including sales, special offers and re-engagement messages. You can always increase the pace in the future, but once the customer disengages there is no easy reset button. Protect your business from high bounce rates and unsubscribe rates by taking it slow, Tigger.
2. Earn Their Trust
A critical part of crafting a rewarding experience is earning your customer’s trust. Your customers know that you are a business and understandably aiming to maximize sales, but this does not mean that they will respond to or appreciate deceptive tactics, lack of transparency in prices, or being inundated with empty deals four times a week.
Show your customers that you respect them by continuing dialogue with them when you aren’t expecting anything in return. Take the time to express your appreciation for their business without trying to sell them a single thing. Make responsive product improvements based on customer feedback. These gestures will win trust and show just how much you value your customers.
3. Deliver Relevant Offers
Have you ever noticed that when a commercial or ad plays to your interests or needs, you are less likely to fast forward, turn the page or click the “close” link in the top right corner? (Hello Electrolux commercials on Food Network!)
Amazing how some of the basic principles of advertising still hold true, even with the targeting luxuries that big data and tracking pixels have afforded us in the last decade. Consider the context of your offer and make sure it is relevant and targeted to your audience. Take advantage of any available segments within your customer list and send them tailored messaging. What you lose in quantity via segmentation, you will make up in conversion rate quality and the strength of your customer relationships.
4. Sandwich the Offer with Real Advice
Just as your customers appreciate relevant offers, they are looking for real, candid, applicable advice. Whether it is the best brand of paint to coat the walls of a new kitchen or how to build your brand around a logo design, consumers are savvier than ever and have heightened expectations of content quality from the brands they use and love.
Leverage the compelling thought leadership you can give them that no one else can. Perhaps you have a few untapped experts on your team who can be the faces behind the advice, providing a more human touch.
5. Inspire Engagement Through Symbiosis
The best customer relationships are rooted in symbiosis. Their increased engagement and participation drives your company growth, and you truly believe that purchasing your products or services will benefit them. Dedicate ample space in the customer journey to explaining the benefits of your products or services – put it on your product detail page, transaction page, your remarketing emails and more.
Consistent reminders of how the customer’s quality of enjoyment or productivity will improve simply by adding to cart will pay off long term for both you and the customer.
Dena Enos is the Vice President of Marketing for LogoMix, a self-service branding and marketing platform for small businesses, featuring the easiest and most powerful logo maker online. She has scaled global teams in customer acquisition, CRM, brand marketing, public relations and social media. She draws on more than ten years of senior leadership experience, from start-ups to publicly traded companies.