It’s guest post day here at Duct Tape Marketing and today’s guest post is from Phil Singleton – Enjoy!
I recently enrolled in John Jantsch’s Duct Tape Marketing Certified Consultant program. A couple of my fellow SEO and web design friends asked me why, which almost made my head explode. The new Duct Tape Marketing Consulting Network is not just for traditional marketing consultants anymore.
There are so many reasons for professional service providers such as web designers and especially SEO and Internet marketing professionals to join:
1. Staying Ahead Of The SEO Curve
In terms of search engine optimization, volume-based link building is dead and unnatural link building is dying. For years, Google preached about content being king, while all the while rewarding volume-based link building. Thankfully, with advanced web spam fighting algorithm updates such as Penguin and Panda, back-room link building is gone and now content really is king. In order to create and execute an effective content-driven SEO strategy and to succeed in the new age of search engine optimization, we SEOs need a better, more comprehensive understanding of small business marketing. It’s just that simple.
John Jantsch and Duct Tape Marketing are two of the most trusted names (if not THE most trusted names) in small business marketing. Yet my niches, specifically search engine optimization and online marketing, suffer from reputational issues. Years of hard-sell cold-calling and deceptive marketing practices by thousands of domestic and offshore service providers promising SEO gold have tarnished our industry. So many small businesses have been burned by Internet marketing companies that SEO is perceived as snake-oil. While I think my own firm’s history, track-record, online visibility and client references help to overcome industry reputation issues, becoming a Duct Tape Marketing Certified SEO and web development professional will inspire confidence and trust.
3. A Killer Sales Pitch
When we walk into a prospective client sales presentation, we are already able to show compelling reasons to choose us through our track record, approach and case studies. But a Duct Tape Marketing certification will really help elevate our sales pitch. Would you rather have a hollow design-driven website, or an SEO-driven website developed from the ground up by formally trained and certified Internet marketing professionals? Yeah, I thought so.
4. Personal Development
The program isn’t just about leveraging brand power. There is a formal training program. John’s Duct Tape Marketing books have already made me better at what I do, but I know the program and network will take my game to another level. I am also looking forward to learning the system and applying it to my own business.
5. Building Authority & My Own SEO
John has a huge, targeted following in all of the major social media channels. Additionally, he has several website properties with very strong traffic and search engine authority. Even without all the other benefits, this is almost enough of a reason by itself to join the network. I now have access to one of the most powerful content distribution networks in my niche – which gives me the opportunity on occasion to present worthy, high-quality content and get that content posted, promoted and amplified throughout this channel.
Check out the Duct Tape Marketing™ badges on my websites: http://kcwebdesigner.com and http://kcseopro.com. See what I mean? Our SEO and web design clients immediately see the value of having a web development and SEO services provider that is also certified by the most trusted name in small business marketing. From a marketing and sales perspective, our Duct Tape Marketing certification will enable us to really ‘stack the deck’ in terms of value-proposition.
7. Network Power
Becoming part of the Duct Tape team not only gets me more personal access to a small business marketing guru, but John is also literally a handshake away from most of the leading influencers in my niche…perhaps giving me the opportunity to see one of these leaders in person at a Duct Tape Marketing event, and dare I say maybe even meet one of them someday.
8. Practical Tools, Online Resources, Events & Discounts
I was lucky enough to get a sneak peek at some of the new tools and systems available to certified consultants. I also learned that network members will also get meaningful discounts to business services and subscriptions that are relevant to my business.
9. Duct Tape Referral Network
Yes, this is the gift that keeps on giving. On top of all the other benefits listed above (and probably more I don’t even know about yet), I get to be a member of an exclusive referral network of trusted Duct Tape Marketing consultants. I kind of view this as one of the many cherries on top, but this could potentially lead to a lot of new business for my company.
10. Great Investment
I am very happy that there is a financial investment associated with joining the Duct Tape Marketing Consulting Network and becoming certified. Given the massive amount of value, the licensing and certification fees are an absolute no-brainer for serious SEO and web development professionals. I am very happy that the privilege of joining the network requires you to put a skin in the game and complete a formal training process. If it were cheap and easy, everybody would do it and it would have a lot less value.
Editor’s Note: Want to learn more about joining the Network – Join Jantsch for a live Discovery Webinar – enroll here
Phil Singleton is the owner of Kansas City Web Design®, a web development firm specializing in SEO-friendly WordPress websites and custom website applications, and Kansas City SEO®, a full-service Internet marketing services company that provides organic search engine optimization and other online marketing services. Contact Phil on his Google+ page or LinkedIn page.