You run a successful blog, but are you really reaching as many potential audience members as you’d like? If not, what are some strategies to better engage with your customers?
1. Email Newsletter.
It sounds simple enough, and it is. With an email newsletter, you cut out any middleman, such as social media or an advertising company and connect directly with your audience. Giving them updated information and directing them to your new blogs will enable you to see a spike in traffic nearly immediately.
2. New Content.
Again, it’s one of the easiest solutions to being at the top of a search engine feed. Make sure you’re writing and creating new and relevant content weekly. Let your customers know about any changes or new products, and push them to sign up for your newsletter. Want new content? Trade your existing content for new content from marketing partners who already have an audience of your best potential customers.
3. Social Media Tools.
Use your social media sites as a bridge to your blogs. Social media should be a tool, not a destination. Direct your audience to your blog through links and small excerpts of the article’s information to get them hooked, but to also ensure that they make the jump to your personal site.
4. Post When It Matters Most.
Make sure you’re posting your blogs on your site and social media at the peak times of engagement. Most studies show that Thursdays and Fridays between the hours of 12pm-3pm are peak audience hours, but for more in-depth studies you can visit sites such as Track Maven for complete breakdowns.
5. Humanize Your Brand.
You need to create a kinship with your customers that will help establish brand loyalty. One of the best ways to do this is to let the customers see a little of your “behind-the-scenes.” A post about the process you’re going through for a new product or a funny antidote from the last staff meeting lets your audience know you’re human and want to include them in your “brand family.”
6. Encourage Customers to Interact and Share Their Experiences.
Consider creating a message board for your site, and encourage people to post there at the end of each of your blogs. A place where your audience can interact with each other not only creates a sense of family, it also offers you a candid look into how your audience feels about your brand.
7. Keep Your Audience Happy.
Find out what your audience likes about your blog by keeping track of the traffic and comments, and create more blogs that focus on similar subjects. If your traffic decreases on certain blog postings, investigate why and steer the blog 180 from there. A happy audience returns for more and helps strengthen your brand by word of mouth.
8. Surprise Your Audience.
It’s simply not enough to post lackluster updates when competing for your chunk of internet real estate. Consider including humorous photos or timely reactions to an event gone viral. Having your finger on the pulse of what is happening in social media will allow you to stay current and surprise your readers with funny and inventive blogs.
9. Give Constant and Exceptional Service.
Regardless of what your blog is about, your audience should be free to engage in a comments section, and you should be able to respond accordingly. If someone has a question regarding the way in which you reached your conclusion in the blog, you should be able to respond in a timely and informative manner. By doing so, you promote brand loyalty by letting your audience now know you care.
10. Deliver Great Content.
Above all else, make sure you are producing the best blog content in your power. Consider letting an editor look over what you’ve written, or a have friend give you feedback. Making sure that what you post is relevant and insightful will help establish a connection between you and your audience and make future engagements much easier.
You now have the tools you need to find, connect with and keep your audience. So what are you waiting for? Get out there and create something amazing!
Daniel Smith is the co-founder and CMO/COO for BoostSuite, the co-marketing tool that helps small businesses run successful online marketing programs in less than an hour a week.