Brendan Yong

brendanyong_edit2300x300Brendan Yong joins our network from Singapore! At Empathi Solutions, he has been empowering small businesses in Asia to grow predictable sales through marketing automation. At Empathi, he works with clients across a wide variety of industries including, but not limited to professional services, financial services and real estate.

1) What do you hope to get out of Duct Tape Marketing?

We hope to use the Duct Tape Marketing System to help more Asia small businesses to level up their marketing strategies.

2) What has been your biggest personal or professional success so far?

I was recognized for Top Sales in Southeast Asia as Infusionsoft Certified Partner.

3) What personal and professional goals have you set for yourself for 2015?

I hope to achieve 1,000 consulting hours with the Duct Tape Marketing system.

4) What are the 3 most recent books that you’ve read?

  • Predictable Revenue by Aaron Ross & Marylou Tyler
  • The Sales Acceleration Formula by Mark Roberge
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Please welcome Brendan Yong to the Network!

Pete Nicholls

pete nichollsBy now, you guys have probably been introduced to Pete in some way, shape or form. He’s jumped head first into the Network from his base down in Australia since day 1, and there’s no stopping him anytime soon. Pete in constantly looking for resources and connections to help both the Duct Tape Marketing Consultant Network and his newly launched Localtag.

1) What do you hope to get out of Duct Tape Marketing?

By adopting what we see as World’s Best Practice for Small Business Marketing Strategy from DTM, I can grow Localtag via consultants in multiple cities. I have confidence from knowing each consultant will operate in a consistent way, trained and supported by the DTM team, with Localtag management handling complexities of delivering each marketing package. Together we can create and deliver a quality marketing and customer service excellence organization in SMB that is exciting to imagine.

2) What has been your biggest personal or professional success so far?

Fulfilling technical, sales and leadership roles during 16 years at Cisco in Europe and Asia Pacific, I’m proud to have established a trust network across many countries. It is that trust network which will allow us to build a company that fosters prosperity at a local level across the globe. On the personal front, my proudest achievement is with my wife Helen moving our family to the UK for 10 years and back to Australia in 2008, and raising a daughter and two sons over 30 years into adults we are proud of who are each now following their dreams in creative arts.

3) What personal and professional goals have you set for yourself for 2015?

To establish the first Localtag Business XChange in Australia, supporting at least four Localtag Consultants while fostering a success team of all DTM Consultants in Asia Pacific for joint events in 2016. On the personal front, it’s to make it to Denmark in December with our boys for Christmas with daughter Jess in Copenhagen, knowing the Localtag team can function while we are away.

4) What are the 3 most recent books that you’ve read?

  • “Tribes” by Seth Godin
  • “The Ultimate Question 2.0″ on the Net Promoter System by Fred Reichheld and Rob Markey of Bain and Co and
  • “Search Inside Yourself” a book about mindfulness by Chade Meng Teng whose official title at Google is “Jolly Good Fellow (which nobody can deny)”

(Plus all John’s books of course )

Sally Carwardine

sally carwardineSally Carwardine joins us as our first consultant in New Zealand! She’s been self-employed for years, but is ready to harness the power of the Network in its ability to secure discounts on perks and set up key partnerships. Not only that, but the ability of the Network to stay on top of key trends while still being able to take back her life from the daily grind.

1)    What do you hope to get out of Duct Tape Marketing?

Ultimately, I hope to scale up my marketing consultancy business – Red Consulting Ltd – by joining the Duct Tape Marketing Consultant Network.

I have been self-employed for the last 11 years – providing business planning support and expertise to SMEs in a range of different industries.

During that time, the marketing landscape has changed dramatically – fueled largely by significant and sweeping changes in technology.  While traditional marketing principles remain paramount, at a tactical level, the focus has moved to multi-channel delivery of marketing automation and related activities.  I now find I am playing ‘catch-up’ in a range of critical knowledge areas in which I lack both currency and expertise.

In a nutshell, I hope that joining the Duct Tape Marketing Consultant Network will allow me to up-skill quickly in the areas in which I lack relevant, up-to-date knowledge and expertise.

Having access to the complete tool-kit and the preferred partners program will also enable me to work with clients on the actual implementation of the plan, which is what clients appear to need the most and where I can add real value.

And last but by no means least … my partner and I have recently bought 20 acres, 1.25 hours drive north of Auckland.  One of the main attractions of the DTM business model is that it will allow me to live outside the main urban centre and work with SMEs – both locally and further afield – on a project basis, hence avoiding the early morning / evening ‘rush hour’.

2)    What has been your biggest personal or professional success so far?

In 2004, my partner and I moved to Wanaka to take over the management of a ‘Guest & Hosted’ tourism business.  In November of that year, we re-launched the business under our new brand – Lime Tree Lodge – after extensive renovations and refurbishment.  I assumed primary responsibility for sales, marketing and finance.  Together we built a reputation for exceptional personal service and attention to detail.

During the seven years we devoted to this venture, we transformed a little-known ‘B&B’ business into a 5-star, boutique luxury lodge with a strong brand and market presence.  Rated as ‘Exceptional – among the best available in New Zealand’, Lime Tree Lodge attracted high net-worth clients from New Zealand and around the world.

3)    What personal and professional goals have you set for yourself for 2015?

  •  Marketing Plan completed for existing client by 23 July 2015 (i.e. within 8 weeks of commencement on 28th May).
  • DTM’s initial Certification Training completed no later than 30 Sept 2015 (i.e. within 30 – 60 business days of commencement on Wed, 17th June 2015).
  • First new client on board by 31 Oct 2015; then conservatively modelled @ 1 additional client per quarter based on most affordable DTM package (1st-tier Marketing Jumpstart Package @ $1,500 (ex GST) per month).
  • On a personal note, I have set myself a goal of taking a minimum of 2 weeks off over the Christmas / New Year period to spend with friends and family at our bach (read ‘holiday home’) on Great Barrier Island. It will be our 1st summer at the bach in 12 years!
  • This is in addition to the ‘surprise’ trip to the UK in August 2015 to celebrate my mother’s 80th birthday.
  • I am also looking forward to purchasing a new car – Peugeot 308 – within the next 6 months.

4)    What are the 3 most recent books that you’ve read?

  •  ‘The Son’ – by Jo Nesbo.
  • ‘The Rosie Project’ – by Graeme Simsion.
  • ‘Peter McLeavey – The Life & Times of a New Zealand Art Dealer’  – by Jill Trevelyan.

Please welcome Sally to the network!