Chris Kirkpatrick

chris kirkpatrickChris Kirkpatrick joins us with Pete Nicholls’ LocalTag in Australia. He’s part of the Queensland crew and has just reminded me that this year is so quickly coming to an end. We should all be focusing on content calendars and goal-setting for 2016 soon. We asked Chris some questions to get to know him a little better, and this is what he said:

1) What do you hope to get out of Duct Tape Marketing?

As for what I hope to get out of Duct Tape Marketing is the understanding and the privilege of using of ‘World’s Best Practice’ marketing materials and tools to assist small and medium businesses to succeed beyond their imagination!

2) What has been your biggest personal or professional success so far?

My biggest personal success is marrying the right woman 39 years ago! We are happier and more in love now than ever! On a professional scale, I would have to say the successful building of a substantial Network Marketing Business around 15 years ago.

3) What personal and professional goals have you set for yourself for 2015?

My Goals for 2015, both personal and professional changed somewhat when I was introduced to Duct Tape Marketing and as we are approaching the tenth month of the year, I have switched to focus on setting new goals for 2016.

4) What are the 3 most recent books that you’ve read?

I have read several good books of late, notably;

  • Duct Tape Marketing
  • The Referral Engine, both by John Jantsch and
  • Raving Fans by Ken Blanchard (Read originally around 10 years ago!)

Please welcome Chris Kirkpatrick to our team!

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales

local biz saleMost entrepreneurs look at the Internet as a mean to reach the global customers. While it is true that a lucrative market awaits you out there, let’s not overlook the local business opportunities you already have. And social media and search marketing, used properly, helps you skyrocket your local sales.

Studies indicate that there has been a tremendous growth in the local, mobile search volumes over the past few years. Google too confirms that more than 50 percent of mobile queries are local. They further claim that 4 out of 10 online users prefer to “Research Online Purchase Offline.”

Therefore, it makes sense to use your social profiles to connect with your local buyers and provide detailed information and your products and services through these platforms.

Social Media Platforms to Leverage

When it comes to social media marketing, you basically have three major content types in your arsenal, including

  1.    Written
  2.    Video
  3.    Visual

The following are 6 types of social platforms that can help you improve your local sales:

1. Twitter & Facebook

These two social media sites remain at the top in the social landscape. Using customer-focused and value-rich updates help you connect with users and establish a broader conversation with them. Content, timing, and engagement are crucial to access to a tremendous scale in these platforms. In fact, it is content and engagement you need to focus on:

  • Post photos, questions, insightful stats and facts, links to thought-provoking articles
  • Show off your products with large images
  • Run a timeline contest
  • Utilize “Boost Post” feature on Facebook
  • Put your phone number in the “About” section as well as in your posts
  • Run a “Facebook Offers” and use “Twitter Coupons”

2. LinkedIn

This is a great platform for B2B marketers, provided they know how to leverage its innovative features, such as:

  • Use LinkedIn advertising to reach the decision makers
  • Publish your content to your network directly
  • Improve your LinkedIn newsfeed
  • Create LinkedIn persona strategy. For example, ask questions on this platform instead of pitching as it invokes curiosity. The best strategy is to “Ask, listen, engage and find common ground” to resolve pain points.

3. Google+

Twitter and Facebook have no contribution to your SEO efforts, at least directly, confirms Matt Cutts. But Google+ has and therefore you need to be active on this social platform by:

  • Sharing photos, videos and content on Google+
  • Interacting with target audience via hangouts and chat tools in order to foster robust discussions
  • Filling up your basic information such as phone numbers, operation hours, map and website URL in G+ Local page

4. Pinterest & Other Photo-Sharing Networks

This is a great tool for B2C businesses, especially those from fashion, lifestyle, travel, and hotel and food domain. However, B2B businesses are also leveraging this tool to connect with consumers. To use photo-sharing sites like Pinterest, Instagram, and etc. you need to follow a few simple guidelines:

  • Images posted must add a visual angle to your brand
  • B2B business need to focus more on marketing infographics via these platforms
  • Encourage your followers to share their wish lists
  • Tell your stories with Pinterest boards

5. YouTube & Vine

If you have video content in your arsenal, start using them to connect with your local customers via video networks like YouTube, Vine, Instagram Video, or Vimeo. Using these platforms you can:

  • Showcase your product or unveil a new product
  • Cross-promote video content via video oriented tools such as LinkedIn featured videos and Twitter Cards
  • Use both scripted and unscripted videos to create sales copy, video testimonials, introduce your staff/workplace, share industry expertise, user manuals, and how-to’s

6. FourSquare & Location-Based Platforms

Location-based social networking tools like FourSquare provide great opportunities to promote your business to local customers. To tap onto this network you can use tools like special offers with check-in, loyalty points and rewards, and giveaways, etc. to attract your local customers.

The most crucial point that you need to understand from this is post is that “one size fits all” kind of an approach does not work for social marketing. Each social platform caters to a different category of users. Using audience insights and real data is the key to select the right network to boost your local sales. For example, a B2C business is in a better position to attract quality leads using tools like Facebook Offers. A B2B business, on the other hand, needs to focus more on LinkedIn and niche networks dominating a space to reach its target audience.

PatelVivek Patel is a Local Search Specialist at E2M, one of the fastest growing digital marketing agencies based in India committed to meeting the highest ethical standards of digital marketing services to encourage and drive strategic and sustainable business growth. He covers local search optimization, organic search tactics, and social media marketing strategies. You can find him on twitter: @vivekrpatel, LinkedIn, Google+, and Facebook.


Brendan Yong

brendanyong_edit2300x300Brendan Yong joins our network from Singapore! At Empathi Solutions, he has been empowering small businesses in Asia to grow predictable sales through marketing automation. At Empathi, he works with clients across a wide variety of industries including, but not limited to professional services, financial services and real estate.

1) What do you hope to get out of Duct Tape Marketing?

We hope to use the Duct Tape Marketing System to help more Asia small businesses to level up their marketing strategies.

2) What has been your biggest personal or professional success so far?

I was recognized for Top Sales in Southeast Asia as Infusionsoft Certified Partner.

3) What personal and professional goals have you set for yourself for 2015?

I hope to achieve 1,000 consulting hours with the Duct Tape Marketing system.

4) What are the 3 most recent books that you’ve read?

  • Predictable Revenue by Aaron Ross & Marylou Tyler
  • The Sales Acceleration Formula by Mark Roberge
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Please welcome Brendan Yong to the Network!

Pete Nicholls

pete nichollsBy now, you guys have probably been introduced to Pete in some way, shape or form. He’s jumped head first into the Network from his base down in Australia since day 1, and there’s no stopping him anytime soon. Pete in constantly looking for resources and connections to help both the Duct Tape Marketing Consultant Network and his newly launched Localtag.

1) What do you hope to get out of Duct Tape Marketing?

By adopting what we see as World’s Best Practice for Small Business Marketing Strategy from DTM, I can grow Localtag via consultants in multiple cities. I have confidence from knowing each consultant will operate in a consistent way, trained and supported by the DTM team, with Localtag management handling complexities of delivering each marketing package. Together we can create and deliver a quality marketing and customer service excellence organization in SMB that is exciting to imagine.

2) What has been your biggest personal or professional success so far?

Fulfilling technical, sales and leadership roles during 16 years at Cisco in Europe and Asia Pacific, I’m proud to have established a trust network across many countries. It is that trust network which will allow us to build a company that fosters prosperity at a local level across the globe. On the personal front, my proudest achievement is with my wife Helen moving our family to the UK for 10 years and back to Australia in 2008, and raising a daughter and two sons over 30 years into adults we are proud of who are each now following their dreams in creative arts.

3) What personal and professional goals have you set for yourself for 2015?

To establish the first Localtag Business XChange in Australia, supporting at least four Localtag Consultants while fostering a success team of all DTM Consultants in Asia Pacific for joint events in 2016. On the personal front, it’s to make it to Denmark in December with our boys for Christmas with daughter Jess in Copenhagen, knowing the Localtag team can function while we are away.

4) What are the 3 most recent books that you’ve read?

  • “Tribes” by Seth Godin
  • “The Ultimate Question 2.0″ on the Net Promoter System by Fred Reichheld and Rob Markey of Bain and Co and
  • “Search Inside Yourself” a book about mindfulness by Chade Meng Teng whose official title at Google is “Jolly Good Fellow (which nobody can deny)”

(Plus all John’s books of course )