Duct Tape Marketing Consultant Network Blog and Articles

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How to Explain the Different Types of PPC to Your Clients

Paid marketing can be confusing to the uninitiated. There are dozens of PPC ad types, and with jargon-filled explanations, small […]

Consultant Tools July 12

My Friday blog post routine includes posting links to a handful of tools I ran across during the week that […]

Should Your Clients Be Using Display Advertising?

As you’ve heard me say time and again, implementing a successful marketing strategy is about embracing a systematic approach. We […]

Consultant Tools July 5

My Friday blog post routine includes posting links to a handful of tools I ran across during the week that […]

Understanding When to Use Organic vs. Paid Social Media

Social media marketing is a multifaceted beast. Between your organic and paid efforts, there are a lot of angles to […]

Consultant Tools June 28

My Friday blog post routine includes posting links to a handful of tools I ran across during the week that […]

How to Analyze Your Email Marketing Efforts

Even in a world of ever-expanding channels of communication, email marketing remains an effective way to reach your contacts and […]

Consultant Tools June 21

My Friday blog post routine includes posting links to a handful of tools I ran across during the week that […]

4 Experiments to Try With Email Marketing

There is no magic formula for creating the perfect email marketing campaign. What works for one client might not have […]