Case of Study: Jennifer Kelly - Duct Tape Marketing Consultant

Case of Study: Jennifer Kelly

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​Marketing Consultants

​I’m the ‘get it done gal’ in marketing. I’m the planner, the implementer – and focused on the execution of your marketing strategy. New Initiatives Marketing continues to work where the visionary or the strategist left off. They’ve announced the way forward, the big idea and the opportunity. Now everyone is on board. To prevent this idea from being left as just that, we make sure the marketing strategy is linked to continuous action to make it happen. Think of us as your marketing quarterback. Part project manager, part executive producer, and part marketing generalist all focused on making the play win for you. We excel with marketing project/team management: (virtual, global & matrix/cross functional teams). Our industry experience includes: international B2B, technology, telecommunications, mobile, consulting services, publishing, education, e-commerce.

​Jennifer Kelly

​I’m the ‘get it done gal’ in marketing. I’m the planner, the implementer – and focused on the execution of your marketing strategy. New Initiatives Marketing continues to work where the visionary or the strategist left off. They’ve announced the way forward, the big idea and the opportunity. Now everyone is on board. To prevent this idea from being left as just that, we make sure the marketing strategy is linked to continuous action to make it happen. Think of us as your marketing quarterback. Part project manager, part executive producer, and part marketing generalist all focused on making the play win for you. We excel with marketing project/team management: (virtual, global & matrix/cross functional teams). Our industry experience includes: international B2B, technology, telecommunications, mobile, consulting services, publishing, education, e-commerce.

​Jennifer Kelly

​Background

​Prior to joining the Duct Tape Marketing Consultants Network, New Initiatives Marketing Inc. (NIM) was a company that worked on large marketing projects, typically one at a time. This allowed the company to get very involved in the client’s team/business, however, once the project was over, we were out of work, looking for our next client. Then, it was a mixed blessing when two client projects came along at once as we often didn’t have the capacity to run more than one large project at a time. This wasn’t an ideal cycle to be repeating year after year.

Background

Prior to joining the Duct Tape Marketing Consultants Network, New Initiatives Marketing Inc. (NIM) was a company that worked on large marketing projects, typically one at a time. This allowed the company to get very involved in the client’s team/business, however, once the project was over, we were out of work, looking for our next client. Then, it was a mixed blessing when two client projects came along at once as we often didn’t have the capacity to run more than one large project at a time. This wasn’t an ideal cycle to be repeating year after year.

​What the Network Does for Jennifer

​Since joining the Duct Tape Marketing Consultant
Network here are just a few of Jennifer results:

​With the state of marketing today, even your A-Team can’t do it all. Marketing is getting too complex, too specialized to just rely on one team to do it all. You need the expertise of others to help you succeed. You really need a panel of experts to call upon depending on tactics are set up to fulfill your clients’ marketing strategy. Cooperation has to be the name of the game even with competing marketing agencies/consultants. With the DTMCN, the access to, comradery with and learning from the other consultants, we’re able to increase our capacity to serve more and diverse clients at the same time. Our company has been sub-contracted to other DTMC’s companies and vice versa as we work to fulfil our client engagements.  

About Jennifer

​With 17 years client-side marketing team experience working on big brands like Motorola, Siemens, The Financial Times before starting her own company, Jen chose the 2009 recession as the time to strike out on her own. It turned out to be a blessing as most companies in North America were letting their in-house marketing teams go, yet still needed to get the marketing work done. This was an ideal opportunity for a company like NIM to become the marketing department for companies who no longer had an in-house marketing department.

An early pod-cast fan, Jen found John Jantsch’s Duct Tape Marketing podcast in 2008 and became a loyal listener. Jen liked the practical approach Duct Tape brought to the marketing hype and shiny-object syndrome that often captures marketing news. The Duct Tape podcast didn’t used to air commercials, but one day during Summer 2015 when Jen was feeling particularly lost about what to do with her business, she heard the commercial for John’s Duct Tape Marketing Consultants Network webinar and decided to check it out. She joined August 2015.

​Results

​We were able to go from one client at a time to double digit clients at a time. Due to the ongoing Duct Tape marketing training geared for consultants, we were able to increase our service offering and land bigger clients with more lucrative contracts throughout North America as we had more to offer and more knowledge to share to help improve our clients’ business. We were able to contribute to other consultant’s businesses through our areas of expertise and learn from and have DTM consultants support aspects of our client work. We have a trusted network we can ask questions of and get advice from that helps grow our business and our expertise.

​What the Network Does for Jennifer

​Since joining the Duct Tape Marketing Consultant
Network here are just a few of Jennifer results:

With the state of marketing today, even your A-Team can’t do it all. Marketing is getting too complex, too specialized to just rely on one team to do it all. You need the expertise of others to help you succeed. You really need a panel of experts to call upon depending on tactics are set up to fulfill your clients’ marketing strategy. Cooperation has to be the name of the game even with competing marketing agencies/consultants. With the DTMCN, the access to, comradery with and learning from the other consultants, we’re able to increase our capacity to serve more and diverse clients at the same time. Our company has been sub-contracted to other DTMC’s companies and vice versa as we work to fulfil our client engagements.  

About Jennifer

With 17 years client-side marketing team experience working on big brands like Motorola, Siemens, The Financial Times before starting her own company, Jen chose the 2009 recession as the time to strike out on her own. It turned out to be a blessing as most companies in North America were letting their in-house marketing teams go, yet still needed to get the marketing work done. This was an ideal opportunity for a company like NIM to become the marketing department for companies who no longer had an in-house marketing department.

An early pod-cast fan, Jen found John Jantsch’s Duct Tape Marketing podcast in 2008 and became a loyal listener. Jen liked the practical approach Duct Tape brought to the marketing hype and shiny-object syndrome that often captures marketing news. The Duct Tape podcast didn’t used to air commercials, but one day during Summer 2015 when Jen was feeling particularly lost about what to do with her business, she heard the commercial for John’s Duct Tape Marketing Consultants Network webinar and decided to check it out. She joined August 2015.

Results

We were able to go from one client at a time to double digit clients at a time. Due to the ongoing Duct Tape marketing training geared for consultants, we were able to increase our service offering and land bigger clients with more lucrative contracts throughout North America as we had more to offer and more knowledge to share to help improve our clients’ business. We were able to contribute to other consultant’s businesses through our areas of expertise and learn from and have DTM consultants support aspects of our client work. We have a trusted network we can ask questions of and get advice from that helps grow our business and our expertise.

​Results Snapshot

Landed bigger clients with more lucrative  contracts

​Gained a trusted network to help grow Jen's business

​Increased service  offerings

​Went from one client to double-digit clients 

​Results Snapshot

Landed bigger clients with more lucrative  contracts

​Gained a trusted network to help grow Jen's business

​Increased service  offerings

​Went from one client to double-digit clients 

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