Case of Study: Tom Shipley - Duct Tape Marketing Consultant

Case of Study: Tom Shipley

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​Marketing Consultants

​“I would spend 20 hours putting in work for a proposal with a close
rate of less than 50%. The Duct Tape Marketing Partner Network has
completely solved this for me by adding the Total Online Presence to
my sales process. I now get paid to diagnose the problem and even
better when I can retain them to fix that problem.”

TOM SHIPLEY, COLE-DALTON MARKETING SERVICES

“I would spend 20 hours putting in work for a proposal with a close rate of less than 50%. The Duct Tape Marketing Partner Network has completely solved this for me by adding the Total Online Presence to my sales process. I now get paid to diagnose the problem and even better when I can retain them to fix that problem.”

TOM SHIPLEY, COLE-DALTON MARKETING SERVICES

​Background

​Tom Shipley, Principal at Cole-Dalton Marketing Services, joined the Duct Tape
Marketing Partner Network in October 2016, when he was in the process of
deciding to go all in as an independent marketing consultant or return to his roots in corporate marketing.

Background

​Tom Shipley, Principal at Cole-Dalton Marketing Services, joined the Duct Tape Marketing Partner Network in October 2016, when he was in the process of deciding to go all in as an independent marketing consultant or return to his roots in corporate marketing.

​What the Network Does for ​Tom

​Through training provided by the Duct Tape Marketing Partner Network Shipley has improved his business’ systems and processes. By using recommended tools and having collaborative conversations with other Network consultants he has added substantial growth to his business.
In addition, the concept of selling comprehensive marketing services and the ability to niche has been a game changer. The Network philosophy has also encouraged him to outsource when he can so that he isn’t stuck doing things he himself doesn’t actually need to be doing.
Tom also appreciates the fact that joining the Network is a flat investment and he doesn’t need to worry about giving a cut of his revenue back to the Network.

About ​Tom

Prior to joining the Duct Tape Marketing Partner Network, Shipley worked in a corporate role for
21 years. Working up the corporate ladder eventually led him to a role in the company’s marketing
department, where he ultimately made his way to Head of Digital Marketing for the business.
When the company Shipley worked for got acquired, he decided it was time to go.
Shipley decided to become an independent marketing consultant. At the time, he didn’t have
a defined set of deliverables and found himself taking on project work from people within his
preexisting network. He admits this can be difficult to sustain long-term. Additionally, Shipley kept
going back and forth between wanting to have his ow

​What the Network Does for ​Tom


​Through training provided by the Duct Tape Marketing Partner Network Shipley has improved his business’ systems and processes. By using recommended tools and having collaborative conversations with other Network consultants he has added substantial growth to his business.
In addition, the concept of selling comprehensive marketing services and the ability to niche has been a game changer. The Network philosophy has also encouraged him to outsource when he can so that he isn’t stuck doing things he himself doesn’t actually need to be doing.
Tom also appreciates the fact that joining the Network is a flat investment and he doesn’t need to worry about giving a cut of his revenue back to the Network.

About ​Tom

​Prior to joining the Duct Tape Marketing Partner Network, Shipley worked in a corporate role for 21 years. Working up the corporate ladder eventually led him to a role in the company’s marketing department, where he ultimately made his way to Head of Digital Marketing for the business.
When the company Shipley worked for got acquired, he decided it was time to go.
Shipley decided to become an independent marketing consultant. At the time, he didn’t have a defined set of deliverables and found himself taking on project work from people within his preexisting network. He admits this can be difficult to sustain long-term. Additionally, Shipley kept
going back and forth between wanting to have his ow


​Results Snapshot

​Addition of partners has
allowed Tom to focus his efforts
on his top priority projects
and eliminate non revenue
generating tasks

​Gone from project work to
narrowly defined deliverables

​Able to say “no” to business that is counterproductive to his goals

​Business has grown from 2
clients to 10

​Results Snapshot

​Addition of partners has allowed Tom to focus his efforts on his top priority projects and eliminate non revenue generating tasks

​Gone from project work to narrowly defined deliverables

​Able to say “no” to business that is counterproductive to his goals

​Business has grown from 2
clients to 10

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