7 Copywriting Tips for Improving Conversions
If you want to bump up your conversion rates, the most efficient and inexpensive way to do that is through your content. Great content is key if you want your readers to answer your call to action. If you aren’t a professional copywriter, don’t worry. Here are 7 copywriting tips you can follow in order to increase conversions.
1. Make Your Copy Easy to Digest
If you haven’t written copy before, you might think of writing in terms of sentences, paragraphs, and pages. If you want to write web copy that gets attention, you have to change that way of thinking. The people who will be viewing the content that you write, are often in a hurry, and they are often using mobile devices. This means that the best way to get your message across is to use short sentences, numbered lists, bullet points, subheadings, and to break your text up with lots of white space.
2. Add Images to Your Content
Just adding a single, uncomplicated image to your copy can result in more engagement, more shares, and ultimately more conversions. One of the best images that you can use is that of a happy, smiling, female. Images such as graphs, charts, and infographics can also be used to make the information you are presenting more interesting to visual learners. Visual content evokes feelings of trust, and that trust will make customers feel more comfortable sharing your content and answering your call to action.
3. Personalize Your Copy
If you look at advertising copy in print or on the internet, you will notice that the words “you” and “your” are used quite frequently. This is because writing in the second person point of view makes potential customers feel as if you are addressing them directly. This adds a personal, intimate feel to your content that promotes trust and engagement.
4. Craft a Title that Makes People Click
If your headline doesn’t grab attention, you can be sure that many people won’t read any further. A good title immediately compels people to click and continue reading. You also want your title to be optimized for search engines. Here are a few tips for writing great headlines:
- Headlines with numbers in them get more clicks. Bigger numbers are better.
- Keep headlines to 65 characters or less so that they don’t get truncated in search engine results.
- Use adjectives in your headlines.
- Address the reader directly by using you and your.
- Go for the negative.
5. Be a Merciless Editor
Once you finish your post, go back and begin editing. Replace jargon with easy to read words that anybody can understand. Shorten sentences. If there is a shorter, simpler word, use that word in place of a longer word. Don’t use 5 sentences to make a point when you can do it in 2. Then, by all means, check and double check your writing for any spelling and grammar errors. Error-laden copy is difficult to read and will cause your readers to mistrust your content.
6. Use Power Words to Make an Impact and Incite Action
Power words are words that cause people to react with strong emotion. The more emotional people are, the more likely they are to take action, more specifically, your call to action. Here is an example of a call to action that does not use power words:
Enter your email below to receive more information on our products and services. We think you’ll be impressed.
Here is an example of a CTA that does use power words:
Don’t let our competitors rip you off! Enter your email before time runs out! You’ll receive top secret information on special offers and access to premium content.
The second CTA creates a sense of urgency and offers the reader the opportunity to access information only available to a select few. This is what power words do. They appeal to our emotions, and our desire to be part of an elite group.
7. Think About all Over Your Content, not Just the Big Stuff
Everything your customers see should be written to impress them, build trust, and get them to act. Even the smallest blurb can impact how your business is viewed. Think beyond your social media posts and blogs. What else are your potential customers reading? How is the verbiage on your buttons? What about the titles of your web pages? Even the captions you put under pictures matter.
If you liked this post, check out our Small Business Guide to Email Marketing.
Julie Ellis – experienced freelance writer, marketer and passionate traveler. As a business writer, she’s been featured on such websites as Business2Community, SocialMediaToday, jeffbullas.com and others. When she’s not engaged in helping her customers and students, you can find her reading articles and books of young writers and attending marketing conferences. Follow Julie’s Twitter and Google+ to learn more about academic and business writing skills.