Importance of SSL certificate in E-commerce Web Hosting - Duct Tape Marketing Consultant

Importance of SSL certificate in E-commerce Web Hosting

Importance of SSL certificate in E-commerce Web Hosting

By Guest Post

You must have heard of getting an SSL certificate if you are planning to start an e-commerce website. You would certainly have heard of SSL certificate encryption and comes across the secured address bars (https) in important websites like government authorities, banks etc. For online shoppers, this recognition ensures that their information is safe and their transactions are secure. One of the most popular and recognized SSL certificate type is EV SSL (extended validation type) which is also known as “green address bar”  SSL. It is very well recognized by buyers and as a reason, e-commerce website owners considered this type of SSL over others.

About Secure Sockets Layer (SSL)

SSL provides secure internet connection between internet browsers and Server, allowing you to transmit private data online. SSL safeguards any sensitive data that is being shared between Browser and Server, preventing criminals from reading and modifying any information transferred, including potential personal details. The two systems can be a server and a client (for example, a shopping website and browser) or server to server.

Typically, most browsers display a lock symbol or a green address bar to indicate that they are currently protected by SSL. Besides, a website using SSL for encryption usually has its URL beginning with https:// instead of the original HTTP://. See below image for better understanding:

Importance of SSL for e-Commerce Websites

Due to the nature of data protection, SSL is a widely used feature on most e-commerce websites which collect visitors’ and consumers’ private information. There should be two main reasons for this phenomenon – increased information security and the obtainment of consumers’ trust and confidence.

 

Information Security

The primary reason for using SSL is to keep sensitive information safe by sending them with an encrypted connection. As e-commerce website requires private information like username, password, and credit card number and unsecured encryption would mean that the chances of identity theft increase.

Since you are an online merchant, it should be completely your responsibility to maintain data confidentiality for your consumers. By using an SSL certificate to enable SSL encryption, your website data and visitors’ personal information is well encrypted and becomes unreadable to anyone except for the server that the information is destined for.

Establishing Trust

Internet Security has always been a big concern because there are so many hacks and identity thefts happening every day. Users have become more careful and will only order products and services from a site that offers a degree of protection.

On the contrary, with SSL being enabled, people will feel a sense of safety, thus they are more likely to trust your website and then purchase products they want.

Does your e-commerce website require an SSL Certificate?
As explained, there are various reasons you must install an SSL on your eCommerce website but still here are few facts that you must know before you buy any SSL certificate for your eCommerce website:

  • Credit card information: Online merchants will have customers paying through their credit cards and other electronic payment options. It becomes their responsibility that no one else is able to intercept and misuse this information exchange. E-commerce websites requiring credit card information need to process the same through an offline POS machine or charge it manually on the merchant account website. An SSL encryption ensures that the credit card information traverse between customer’s browsers and eCommerce website server is encrypted and must not hack through Man in Middle attacks.
  • Third-party payment gateway: In case you use a third-party payment platform like PayPal, you will not directly need an SSL encryption but it does act as a trust seal. Also, ensure that the customer is able to see the green address bar or HTTPS when he/she enters the credit card information to be forwarded to the payment gateway.
  • Login forms: Websites asking for login forms (user names and password) require an SSL encryption such that a third-party is not able to impersonate the user. Also, many of us are in the habit of using the same passwords for several different websites. Keeping a loose string in any one of them exposes all accounts that the user holds. If you are worried about the investment, you may as well use cheap SSL certificates with login forms.

In short, if your eCommerce website deals with sensitive customer information, you must have your website secured by an SSL certificate. Moreover, Google has recently announced the positive weight for SSL secured websites in their organic search result. This will definitely give some extra traffic boost to your website in Google search result.

SSL in all the above cases ensures transparency, requiring little interaction from end users. An SSL encryption is an extremely easy experience for both the users and the administrators. To add to the importance, many governments have made it a rule for e-commerce websites to have customer information accessed to and requested for through secured encryption only. When it concerns the security of an e-commerce store, SSL is a handy solution and instills in the confidence. While it does not require in-depth technical knowledge it can at the same time be accessed by all kinds of websites looking to use the internet in a more profitable way.

Get an SSL Certificate

SSL certificates fall into two categories:

  • Private SSL certificates and
  • Shared SSL certificates

Private SSL certificates: In most cases, you will need to pay an extra cost to get a private SSL certificate. To set up a private SSL certificate, you should remove the domain privacy, and sometimes you may also need to pay the installation fee.

Shared SSL certificates: Most leading web hosting companies provide a free shared SSL certificate in their shared web hosting packages. A shared SSL certificate uses the web hosts domain instead of your own domain name.

Conclusion

To secure consumers and to expand your online business, it is quite necessary to use an SSL certificate. As you may be stuck with the question whether to use a shared SSL certificate or to buy a private one, we suggest you buy private SSL Certificate. There are many good SSL certificate providers out there where you can avail good discount on various SSL certificates.

 


About the Author

Nikul Modh is Online Marketing Consultant. He has in-depth knowledge of digital marketing technologies such as SEO, Social Media, Content marketing etc. He writes technology-related articles to create awareness and share knowledge.

 

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