Super-Charge Your Content Marketing Strategy With Keyword Research
Like many of you, I am also a small business owner. In my case, I spend every day and even most weekends trying to generate new business for my clients. With time being my most valuable asset, I have to be wise about the limited time I can spend on content marketing for my own business. So believe me, I know your struggle.
When it comes to blogging, guest blogging, or any type of SEO or content marketing plan for my own business, I have to think very carefully about what to write and where to post it. In fact, every word in this blog post you are reading now, including the text and the title, all have a very specific purpose. The goal is not only to reach you, my ideal customer, it’s also engineered to create SEO value for my business, as well as build authority for my personal brand, – while at the same time, giving you the most valuable advice I have to offer. Let me explain how I do it.
One of my biggest competitive advantages over other providers of content marketing services is my keyword research methodology. I spend a little bit of time to determine how prospective clients search for content; then I create content around that topic.
If that strategy sounds familiar, it should. My inbound marketing strategy is all about building content around my ideal customers. In other words, I am practicing what Duct Tape Marketing preaches. I am just applying it in a hyper-focused way for SEO.
I have been reverse engineering websites from consumer search behavior for ten years, which is why I instantly fell in love with Duct Tape Marketing and eventually became a Duct Tape Marketing Certified Consultant.
My biggest and best content marketing tactic is based on a free tool. I use Google’s Keyword Planner, and I use it every day. In this case, I used it to find out what and how people are searching for content marketing services.
I compiled the data and created a topic and title around the search data, and then found the best possible home from my existing content distribution channel. I define a content distribution channel as all of the websites, people, and social media channels in person’s network.
I only spent five minutes pulling up the data below. Check out the keywords in the following screenshot, and then re-read this post and to see how I have strategically and naturally used wording that matches the way people are searching for this content right now. By spending an extra 5 minutes on strategy, I’ve made this blog post 500 times more valuable by engineering the content around search behavior.
Note: you do not need to stuff a post with keywords, just try to include some of the most searched, most competitive phrases with higher suggested bid amounts. For example, I could not find a way to use the phrase “b2b content marketing” because I could not find a creative, natural way to include it in this post. Oops, well, maybe I did. You get the point:
This is the way a professional content marketing agency does it (or should do it) and now you can too. I just gave you a way to vastly improve the SEO value and inbound marketing potential of every new blog post you or your team writes.
Phil Singleton is a search engine optimization and small business marketing consultant based in Kansas City. Phil is also a Duct Tape Marketing™ Certified Consultant and is currently writing a book with four other Duct Tape Marketing Consultants called: The Small Business Owner’s Guide To Local Lead Generation. To get more tips and advice on how to get more sales out of your website and online marketing efforts, follow Phil’s Google+ Page or visit: The Kansas City Marketing Agency™.