How to Write a Perfect Case Study that Will Boost Your Sales
As competition for readers grows, the Internet offers many resources to win the audience over from the rivals. A case study is one of them. If you expect the traffic to go up, then introduce the case study. It has proven to be effective when it comes to increasing visitors in the digital world.
The guide below is to equip marketing experts and others interested with the tools of performing the study on a case boosting the interest of the audience, and therefore sales.
Definitions: Strategy targeted at the specific audience
Considering how serious you are about the case study, start off with basics. Here are the steps to take in order to score with the case study [anchor for Case Study Design: Definition, Purpose, and Advantage]. It takes a scope of work and a sustained effort of the couple to plenty experts on the team. Thus, avoiding the hard work go wasted, the results had better be feasible.
- Start off with defining a strategy
- Don’t be afraid of being honest.
The case studies that are the brilliant stories of success are just as good as those of failure. Just make sure you clarify the experience acquired and analyzed the reasons thereof. Consider retargeting case studies showing challenges and solution that worked. Avoid plain and blunt information.
Engage with the audience on the emotional level. To do so, keep in mind who your audience is to shape up the leverages of influence within your strategy.
It’s always about the results
On the early stage of drafting, the study dedicates the time to bring up the details of the case. Use facts, not memory.
A case study requires a research that takes time. Complete the work step-by-step to present the information that a reader can follow easily. Think of assigning the right tasks within the research for a proper team member. Allocate reasonable time and resources for the research. The result has to be innovative. The vivid presentation is a good supplement.
Best approach is smart but simple
Present the findings in a concise manner. All the standard formatting helps if you do not want to scare off the readers with the large piece of plain text. Use headers, bullet points, tables, images, etc. Make your content diverse and catching. Any shape of text deviating from the uniform is ok. A case study can acquire any creative form – there are no standards for formatting.
Add links to a full overview of the case study for the geeks of the marketing world or simply as an FYI for the professionals, who are not terrified of reading the text a few scrolls long.
Visualizing beyond plain graphics
Business people enjoy the numbers and graphics, so give them what they want!
Today, it’s all about the graphics and visuals. Since you’re presenting a case study, give it a go with some diagram, tables or alike. Remember the aspect that defines a case study is about a period of time that a research takes place. The results of your study are to show the difference between the starting point, the event or series of events/actions and the end point. Whether changes or fluctuations, graphics would be relevant to depict them. Pair any graphic
material with a short and meaningful explanation. Make an infographic.
Let the creativity step in
The graphics tend to remind of nerve-wracking or boring reports at company meetings and presentations. Stay away from “boring” diagrams in the research. The study has to be exciting. Thus, find creative ways to show the difference, that you’ve observed as the result of your case study. Take the visuals to a next level and make a video.
Watch your language
Try not to be too obvious with the selling techniques. Get the call-to-action content implores to the audience. Get them excited and wanting to learn more. Good old linguistic and psychology tricks still work as they always did. Keep up with new findings and refreshed approaches to keep your texts free of repetitions.
Appeal to the emotions, make the information perceptible and thought-provoking. Present the case study in a storytelling way. Think of the ways your target audience can relate to the customer in the study.
Spread the word
Look through the platforms for spreading your case study. This is the perfect opportunity to do so. Get your case study out in the world of business. The platforms that allow for easy access to the information are:
You are showing ways you’ve helped the customers on a real-life business experience. Make it count.
Besides, making your case study available to a larger public gives a chance to attract the audience you did not expect to target. All ways are good to increase the sales.
William Sarto is a content marketer and passionate blogger. He loves to share knowledge and experience in his articles describing all new techniques and methods appearing in digital marketing. Feel free to contact him by email or stay tuned via twitter or G+.