Putting Strategy Before Tactics - Duct Tape Marketing Consultant

Putting Strategy Before Tactics

Putting Strategy Before Tactics

By John Jantsch

John Interviews David Burn

My guest for this week’s episode of the Consulting Spark podcast is David Burn with Bonehook in Portland, Oregon.

Burn joined the agency business as a copywriter in 1997 and worked for seven agencies in five states, before embarking on the entrepreneur’s journey and forming Bonehook. Bonehook is the outcome of many lessons learned on some of America’s best brands.

What You’ll Learn

  • Where the name Bonehook came from
  • What Bonehook does
  • What the hardest thing is about starting a business
  • How to win new business
  • What separates Bonehook from the competition
  • Why being a marketer can be a great career choice

David Burn’s Recommend Resources

Where to Get More Information


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