SEO – October Roundup
Our theme for the month of October at Duct Tape Marketing was “SEO.”
Goodness knows there’s a lot of ground to cover when it comes to SEO. And when you’re a marketing consultant, you’re handling the SEO strategy for multiple businesses! That means you need to have a clear system and the right tools in place to help you assess your clients’ current strategies, overhaul what needs to be fixed, and stay on top of the regular upkeep that a strong SEO strategy requires. It’s a lot to handle, but we’ve got you covered.
These posts and videos aim to help you, your team, and your clients better understand everything that goes into creating a comprehensive SEO strategy—one that serves your clients and grows with them as their business changes.
This is a sampling of the kind of information members of the Duct Tape Marketing Consultant Network enjoy. Curious about the network? Check out our live webinar where we reveal all of the benefits of membership.
A great SEO strategy starts with a solid foundation. Some businesses you’ll consult with never established a great SEO plan. Others had a once-glorious SEO strategy that they’ve led wither and fade over the years. Whatever the case may be, this blog post offers a look at the foundational steps you must take to get any client off on the right SEO foot.
Keyword research is an essential part of a strong SEO strategy. Every element of SEO, from on page SEO to content creation to backlinks, requires keyword research. But just because it’s a crucial part of the strategy doesn’t mean it has to be difficult. This blog post will walk you through the simple, effective way to manage keyword research for your clients.
Backlinks are an important ranking factor for any small business’ website. Once you’ve undertaken some of the basic backlink building efforts, like getting your client listed in local directories, you can move onto more advanced tactics. The eight tactics outlined in this blog post are a great way to build up high-quality backlinks for your clients.
The key to effectively managing SEO for multiple clients is having a great set of intuitive, comprehensive tools to help you get it all done. There are a handful of tools we at Duct Tape Marketing can’t live without; check out this post to see our go-to SEO tools!
Podcasts and Videos
SEO isn’t rocket science, but it does incorporate a lot of moving parts. Once you’ve got the foundational elements right, from website structure and content plan to on page metadata and keyword research, it’s time to take things to the next level. This video outlines the 5 tactics that can help you take your clients beyond basic SEO to develop an even stronger overall strategy.
Gathering backlinks for your clients’ website is a key element of SEO. While guest blogging used to be a great way to generate backlinks, it’s become passé in recent years. Instead, podcast guesting is the way to go. By having your clients appear on others’ podcasts, they get to tap into the podcast’s existing network, generate new content without too much heavy lifting on their end, and snatch up a handful of backlinks once the episode goes live. This video will show you how to do it.
Local SEO is its own unique thing; the SEO strategies that work for national brands won’t necessarily be effective for small, local businesses. Neil Crist, VP of product and engineering at Moz, understands the ever-changing local SEO landscape, and offers up-to-date insights on the state of local SEO in this podcast episode.
From maps results to generating reviews, there are a number of local SEO steps all small businesses must undertake to generate leads. If your clients are missing out on these important factors, they’re foregoing the opportunity to reach a local, engaged audience who would be interested in their product or service—if only they knew about it! Justin Sturges, local SEO expert, shares how to help your clients achieve a great local SEO strategy in this podcast episode.