Who’s on Your Team?
Have you ever had to collaborate with people that are simply difficult to work with? You know the kind of people who ultimately have their own vision of how something should go and refuse to meet you halfway?
Specifically, choosing a marketing team can be tough because each person brings his or her own idea of what should be done, as well as the experience of success in using their own methods. However, if you are at the head of a product or campaign, it is your job to choose the correct people to work with once you’ve completed the initial steps to developing a strategy.
If you’re approaching a position in which you’re in charge of such a campaign, I implore you to ask these questions about your who you’re working with before the project even starts:
1. Are they qualified?
Qualifications vary for different projects, but ultimately look at each individual task in your campaign and make sure everyone who is doing the job is able to do it. When it comes to market research, make sure you have someone who is well versed and experienced in the market – they know where to look, who your big competitors are, and where to find the most accurate sales reports and information on market trends. They should be up to date on social media marketing news which is continually changing as well. Likewise, if you’re the marketing strategist – that is, you plan everything for this campaign – should know where to go for press, what outlets get information into the spotlight the quickest and most efficiently, etc. This is applied to every job the campaign requires for success.
2. What does their previous work suggest?
If the person working with you has success or experience in the field they’re in, what are they doing on your team? They should at the least have experience as an intern working the field or a similar position with the same kind of market expertise. Do not hire someone who doesn’t know what they’re doing or who only kind of knows what they are doing. You are paying this person to do a good job, so make sure that’s a credit they can provide evidence for! If they can’t do prove their qualified, move on and wait for a person who can. It’s that simple.
3. Do we share a common goal or vision?
If your endgame is to profit, then you should have an idea of who you want to reach, how many sales you need, and when you want to see results. Are the people on your campaign on the same page? Are they seeking to meet the same ends? Too often people who work together want to be successful in ways that produce different results in specific areas – products are marketed in the wrong place, to the wrong people, etc. If this is your project, make sure that the person working for you understands that and is seeking to make your goals happen. Without such companionship, your company will fail.
4. Are they willing to work WITH you?
I know it may seem obvious, but I don’t think it can be emphasized enough how important communication is among business partners and coworkers. If someone doesn’t ask questions when they need to and they aren’t giving you updates and reports, then they are not really interested in working with you. They might be working for you, but they’re not including you in their work on your project, which is necessary for any marketing campaign. They’re working for a different goal, and at the end of the day, there will be no goals that actually are met. Maybe while hiring, it would be wise to make clear you only want to work with people who are interested in open, honest, and necessary communication. Because at the end of the day, you should choose only to hire those who communicate well, try their hardest, and want to accomplish the same thing as you. It is absolutely of the utmost importance.
To sum it up, make sure everyone is on the same page and knows what they’re doing. Without a sense of purpose, a legitimate amount of know-how, and comradery, a campaign can’t be successful. Is it possible that failed start-ups would have had a more fighting chance due to that sense of unification? I think so.
Did I miss anything? Let me know on Twitter.
Robert Lanterman is a writer from Boise, ID who specializes in business, marketing, and DIY musicianship. In 2014, he graduated from the College of Idaho with a Bachelor’s Degree in Business Administration and a minor in Creative Writing. In addition to being a freelance writer, he runs Hidden Home Records where he works to distribute and promote punk rock bands he likes and believes in.